Inside the Collective | Origin Sessions 03 | Kristian Jones | The Logo Isn't the Brand
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Inside the Collective | Origin Sessions 03 | Kristian Jones | The Logo Isn't the Brand
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In this episode of Inside the Collective, Brad Amos sits down with Kristian Jones, a creative director, interior architect and experience designer whose work sits in the grey space between brand, space and human behaviour.
Kristian shares how his career evolved from traditional interior design into creating what he calls an "experience signature," the distinct feeling a brand can create across physical, human and digital touch points. They discuss why stores now need to create strong memories rather than just convenience, how workplaces must balance productivity with togetherness, what brands get wrong when they over-design for effect, and why the most memorable spaces often focus on just a few key moments rather than trying to do everything at once.
A conversation about design as empathy, experience as strategy, and why the best spaces leave something with you long after you have walked out.
This episode is part of the Origin Sessions, the first six conversations that shaped Inside the Collective before Season 1. Recorded early and released as a set, they capture the show finding its voice.