What if ambition isn’t something you’re born with, but a capability you can keep growing?

In this episode, Dan Sullivan and Shannon Waller explore why ambition is the single master capability for entrepreneurs and how to nurture it. Learn why talking about ambition is difficult, how to grow it continually, and why community and capability are the true accelerators of progress.

Here’s some of what you’ll learn in this episode:

• Why entrepreneurs rely on ambition more than most people.
• The most common misconception about ambition.
• How to navigate the social dynamics around ambition.
• Why envy threatens ambition and how to spot it.
• How Strategic Coach® creates a safe space for honest, open ambition.

Show Notes:

Entrepreneurs succeed because they decide to rely on their own ambition and capability, taking a road most people won’t choose.​

Ambition is not a fixed trait—it’s a capability, and it grows each time you acquire new skills or take on new challenges.​

Ambition is the single master capability that enables you to achieve all other capabilities.

Openly talking about ambition can be uncomfortable because people often feel there’s a pecking order with ambition, but this discomfort is natural, and moving past it leads to greater freedom and fulfillment.

Comparing yourself to others works against ambition; entrepreneurs thrive by measuring progress from their own efforts and growth, not against external ideals or other people.​

Envy is the true enemy of ambition—it’s driven by comparison and leads to stagnation rather than growth.​

The Strategic Coach community is designed for entrepreneurs to talk about ambition openly, celebrate wins, and receive genuine support and collaboration.​

Unique Ability® is central: focus on a few activities that truly make use of your strengths, and surround yourself with others who do the same.​

Collaboration among unique, ambitious people isn’t accidental; when you support someone else’s ambition, you reinforce your own.​

Every Strategic Coach tool you master is meant to help you grow ambition, navigate obstacles, and create new opportunities.​

If you want ambition to keep expanding, focus on what gives you energy and leverage your team so you can multiply your results.​

Growth as an entrepreneur isn’t about fitting in; it’s about continually becoming more useful and unique in the marketplace.

Resources:

Always More Ambitious by Dan Sullivan

The Gap And The Gain by Dan Sullivan with Dr. Benjamin Hardy

The Impact Filter™

Unique Ability®

Who Not How by Dan Sullivan with Dr. Benjamin Hardy

Are you thriving or just arriving? In this episode, Shannon Waller and Program Coach Lee Brower explore the lifelong mindset that keeps entrepreneurs in motion long after the initial motivation fades. Discover practical ways to make growth and gratitude central to your business, family, and life—plus the powerful impact of asking the right questions and building strong traditions that last.

Here’s some of what you’ll learn in this episode:

• The surprising first job Lee created for himself before he was old enough for a paper route.
• What sparked Lee’s deep appreciation for entrepreneurship and its ecosystem.
• How Lee defines the mindset that drives enduring entrepreneurial success.
• Why motivation and inspiration play different roles on the entrepreneurial journey.
• How to tell the difference between genuine confidence and mere arrogance.
• Why great entrepreneurs are more like rivers than you might think.
• Lee’s most powerful lesson from three decades at Strategic Coach®.

Show Notes:

Not everyone chooses entrepreneurship—sometimes it chooses you.

Money motivates at first, but it’s the freedom it brings that keeps you going.

The best lessons come from learning alongside other entrepreneurs, not just from teaching.

Successful entrepreneurs focus on making things better, easier to access, and more valuable.

Great entrepreneurs don't ask themselves what's wrong. They ask, “What's right?” and “How can I make it even better?”

Problems don’t hold entrepreneurs back; they turn problem solving into daily practice.

Motivation is temporary. Inspiration and purpose are what keep you going.

You can elevate yourself by surrounding yourself with people who have skills you don’t have.

Family traditions, shared language, and rituals build lasting culture at home and in business.

The most valuable assets aren’t financial; they’re values, learning, relationships, and contribution.

Never delegate away your Unique Ability® until you truly know and refine it.

Confidence grows from gratitude and from focusing on others, not just on yourself.

Great results come from being open to learning in every interaction. Instead of chasing answers, ask better questions.

The enemy of thriving is arriving.

Resources:

Unique Ability®

The Impact Filter™

Range: Why Generalists Triumph In A Specialized World by David Epstein

The Positive Focus®

strategiccoach.com

leebrower.com

Do you feel alone navigating the entrepreneurial journey, even in a room full of peers? This episode uncovers the power of a shared language, showing how entrepreneurs elevate their growth, tackle obstacles, and celebrate wins together. Discover how Strategic Coach’s thinking tools turn isolation into collaboration, making progress possible for everyone—no matter their industry or experience.

Here’s some of what you’ll learn in this episode:

• How Strategic Coach® stands apart from other coaching companies.
• How thinking tools create a shared language for entrepreneurs.
• A simple approach for entrepreneurs to clarify their ideal role.
• The story of Dan building an entrepreneurial community in 1982.
• Why entrepreneurs tend to experience more isolation than others.

Show Notes:

Entrepreneurs often don’t have words for their experience, and Strategic Coach provides them.

A shared language empowers entrepreneurs to interpret and elevate their experiences within a supportive community.

At most entrepreneurial coaching companies, every client knows that everyone else in the room is a competitor, and it makes for a toxic learning environment.

Most business coaching programs actually make entrepreneurs feel more isolated, lonely, and anxious.

Strategic Coach builds environments where each entrepreneur is seen as a resource rather than a rival.

Strategic Coach’s 250 thinking tools create a common language and provide practical frameworks for collaboration, growth, and clarity.

Strategic Coach members are all making progress within the same framework.

Common language shortcuts, like The 4 C’s Formula®, accelerate mutual understanding and meaningful conversation.

In creating his thinking tools, Dan Sullivan intentionally avoids jargon so that communication is clear, practical, and relevant to real experience.

There are elements common to every entrepreneur’s experience, no matter what industry they’re in.

Resources:

Your Life As A Strategy Circle by Dan Sullivan

Unique Ability®

How To Harness The Power Of Negative Thinking

The 4 C’s Formula by Dan Sullivan

Who Not How by Dan Sullivan with Dr. Benjamin Hardy

The Gap And The Gain by Dan Sullivan with Dr. Benjamin Hardy

10x Is Easier Than 2x by Dan Sullivan with Dr. Benjamin Hardy