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In this episode of the AI Agents Podcast, host Demetri Panici sits down with Jotform founder Aytekin Tank to break down Jotform AI, the company’s new in product AI assistant built to help users create forms faster, easier, and with far less friction. Aytekin explains how Jotform AI can answer questions, take actions inside the product, and proactively suggest better next steps while users build.

They also get into how MCP powers the system behind the scenes, why Jotform AI uses multiple specialized agents instead of one general agent, and how voice interaction changes the onboarding experience for non technical users. If you want a practical look at how AI agents are being embedded directly into SaaS products, this episode is worth watching.

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⏰ TIMESTAMPS:
00:00 – Jotform AI uses multiple agents behind the scenes
01:00 – What Jotform AI is and how it works inside the product
02:21 – How Jotform AI improves onboarding and boosts success rates
05:03 – Live voice demo: building a pizza party signup form
08:32 – How Jotform AI is built on Jotform Agents
14:20 – Why users succeed faster with AI guided form building
24:13 – MCP, specialized agents, and how Jotform AI works technically
28:02 – Will users work inside products or through external AI agents?
33:13 – What’s next for Jotform AI and proactive suggestions
37:26 – Final thoughts on how AI changes product learning curves

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