In July 2026, Prenetics' IM8 secured $1 billion in growth financing from General Catalyst's Customer Value Fund — with no equity, no dilution, and no shares issued. In this episode of Verified: The Social Commerce Podcast, recorded live at the Social Commerce Summit in New York, Danny Yeung tells the story behind that financing and the cohort economics that made it possible.

Danny Yeung is the founder and CEO of Prenetics and the co-founder of IM8 with David Beckham. In this episode of Verified: The Social Commerce Podcast, recorded live at the Social Commerce Summit in New York, he breaks down how IM8 is building a consumer brand on trust, subscriptions, and recurring revenue while most of the category chases the next platform or creator trend.

Peter Griscom and David Vanderveen get into the $1 billion non-dilutive financing commitment from General Catalyst, the retention numbers behind it, why David Beckham joined as a co-founder rather than an endorser, and how Danny runs a $200 million brand with roughly 60 people.

In this episode:

0:00 Introduction
3:26 The $1 billion General Catalyst financing, explained
6:25 How non-dilutive financing actually works
8:06 Subscription economics and cohort math
11:00 LTV, average order value, and quarterly subscriptions
13:01 Why Beckham is a co-founder, not an endorser
14:38 The celebrity equity playbook
17:30 The AI-generated ad that hit 200 million views
18:07 How IM8 uses AI across the business
20:39 Running a $200M brand with 60 people
22:32 Why IM8 launches products so deliberately
25:43 Close

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