『Inside Fashion Marketing by Zalando Marketing Services』のカバーアート

Inside Fashion Marketing by Zalando Marketing Services

Inside Fashion Marketing by Zalando Marketing Services

著者: Zalando Marketing Services GmbH
無料で聴く

Retail media isn’t just an option—it’s the driving force behind brand growth. As the landscape evolves, brands must go beyond reach and clicks to create real customer connections. Content-driven commerce is on the rise, blending inspiration, entertainment, and shoppable moments to shape the love brands of tomorrow through customer-centric marketing. Join Heike Lari, Director Partner Marketing & Consultancy, as she shares insights from partners and internal experts—while also exploring collaborations beyond Zalando. Tune in for bite-sized insights on how to future-proof your retail media strategy and drive lasting success–brought to you by Zalando Partner Marketing Services, Zalando’s 360-degree marketing unit. Find us at https://partner.zalando.com/services/marketingZalando Marketing Services GmbH マネジメント マネジメント・リーダーシップ マーケティング マーケティング・セールス 経済学
エピソード
  • From Inspiration to “I do”: How Pinterest turns trends into real-world events
    2026/04/30
    Pinterest turns wedding inspiration into real-world impact - blending cultural insight, creativity, and commerce.
    続きを読む 一部表示
    26 分
  • How Karl Lagerfeld x Paris Hilton achieved a 123% sales uplift
    2026/03/12
    What happens when a heritage brand meets a cultural phenomenon?
    続きを読む 一部表示
    21 分
  • The 2026 retail media playbook
    2026/02/26
    Retail Media is everywhere. But the basics? Often blurred. In this season opener, Heike Lari breaks retail media down to its core. What it is, who it’s for, and why it’s a full-funnel growth engine, not just a lower-funnel sales tool. From ROI vs. ROAS to awareness, consideration, and conversion - this episode gives you the shared language and KPI clarity every brand needs. Check out our website for more insights.
    続きを読む 一部表示
    14 分
adbl_web_anon_alc_button_suppression_c
まだレビューはありません