We speak with Sasha Levitt, CEO of Measure Up, about using DEXA, VO2 max, and strength metrics to turn health goals into a clear, personalised plan while expanding nationwide bone density screening to prevent life-altering fractures. We challenge BMI, unpack the economics of prevention, and show how simple, accurate testing boosts motivation and long-term habit change.

• What DEXA measures versus calipers and impedance
• National rollout of mobile bone density “bone buses”
• Osteoporosis risk, fractures, and mortality data
• Early screening benefits and Medicare gaps
• Why insurers should move beyond BMI
• Turning baselines into training and nutrition changes
• VO2 max as engine, DEXA as chassis, strength as function
• Grip strength and mid-thigh pull for longevity
• How to start without overwhelm and avoid burnout
• Upcoming lactate threshold testing and Zone 2 clarity

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