Innovation by Design: Turning Clinical Problems into Real Solutions
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Innovation by Design: Turning Clinical Problems into Real Solutions
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In this episode of Voices of Otolaryngology, Peter Santa Maria, MBBS, PhD, discusses his approach to innovation in patient care and how physicians can source ideas and inspiration to chart their own ideation course. Dr. Santa Maria shares his global journey with host Rahul K Shah, MD, MBA, AAO-HNS/F Executive Vice President and CEO. Starting with his childhood in Australia, then to Stanford University, and now in Pittsburgh, Pennsylvania, where he balances a busy otology/neurotology practice while managing an innovation lab to continue creating medical devices to improve the lives of his patients. Dr. Santa Maria outlines how his approach to innovation is needs-driven and structured and focuses on projects that deliver near-term relief for patients.