Innovation is one of the most talked-about ideas in professional services, yet one of the least clearly defined. For many leaders in regulated and high-trust environments, innovation can feel abstract, risky, or overly associated with technology rather than credibility and client trust.

In this episode of Muhami Matters, host Chris Adams, Founder of Muhami and CJA Consulting, is joined by Zena Cox, Operations Director at IdeasUK, to explore what innovation really looks like in practice, particularly within professional services and regulated industries.

Together, they discuss why innovation is not about brainstorming sessions or chasing trends, but about implementing ideas that add real value. The conversation focuses on how organisations can innovate in a structured, human-centred way, while balancing risk, compliance, and business-as-usual demands.

• The difference between creativity and innovation
• Continuous improvement as the foundation of credible innovation
• Innovation in regulated and professional services environments
• Balancing innovation with compliance, risk, and trust
• Why defining a clear end goal is essential
• Listening to clients as the driver of meaningful change
• Managing failure, learning quickly, and building psychological safety
• Whether organisations need innovation teams or innovation mindsets
• Measuring innovation through outcomes rather than activity
• A practical 90-day approach to launching innovation effectively

Zena shares insights from her experience in highly regulated sectors, including pharmaceuticals and government, and explains how organisations of all sizes can build innovation capability without damaging credibility or trust.

This episode is essential listening for leaders, lawyers, consultants, and professionals who want to stay relevant by delivering better outcomes for clients, teams, and organisations, without unnecessary hype.

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