In this episode of the Inner Edison Podcast, host Ed Parcaut sits down with William Holsten, a self-described "business mistake prevention specialist" and former brand manager and innovator with nearly 40 years in corporate America. William shares the behind-the-scenes story of launching a family side-gig that invented and patented "Pitch Burst," a water balloon party game that took off—with some surprising (and costly) mistakes along the way.

From dealing with breakdowns and refunds to learning tough lessons about product durability, William dives deep into the real-life Edison moments that shaped his approach to preventing business blunders. He reveals practical tools and strategies drawn from his workshops and his new book—offering actionable advice to help entrepreneurs and small business owners avoid the most common, preventable errors.

Whether it's understanding your customer journey, building resilient products, or running a pre-mortem on your next big project, this episode is packed with insight, honesty, and humor about the power of embracing and learning from failure.

Visit williamholsten.com for more information on William's resources, book, and upcoming courses!

*Contact Ed Parcaut:**
- 🌍 Website: [edparcaut.com](http://edparcaut.com)
- 📱 Twitter: [@edparcaut](https://twitter.com)

#InnerEdisonPodcast #EdParcaut #WilliamHolsten #BusinessMistakes #LearningFromFailure #Entrepreneurship #StartupLessons #BusinessAdvice #SmallBusiness #MistakePrevention #Innovation #Mentorship #BusinessGrowth #Leadership #BusinessSuccess #AvoidMistakes #BusinessLessons #BusinessJourney #FailForward #Resilience

Unlock the secrets to mastering LinkedIn and harnessing the power of AI with "Inner Edison," hosted by Ed Parcaut. In this insightful episode, Ed sits down with Al Kushner, author of The AI LinkedIn Advantage, to dive deep into proven strategies for business growth, personal branding, and maximizing results on LinkedIn.

Discover Al's journey from the insurance industry to becoming a LinkedIn expert, and learn practical tips on optimizing your profile, creating high-engagement content, leveraging newsletters, and using AI tools like ChatGPT to save hours in your workflow. Whether you're a business owner, job seeker, or aspiring thought leader, you'll get actionable advice on standing out online, building a powerful network, and turning connections into real opportunities.

Highlights include:

• How to set up and optimize your LinkedIn profile for your unique goals

• Why regular newsletters and group videos drive massive engagement

• The do's and don'ts of LinkedIn outreach (and how AI gives you the upper hand)

• How to streamline your podcasting or content creation process using the latest AI tools

• The value of recommendations, endorsements, and building credibility on—and off—LinkedIn

Perfect for entrepreneurs, creators, and professionals ready to level up their LinkedIn presence and future-proof their careers. Tune in for real stories, expert tips, and inspiration to take your business and personal brand to the next level.

Learn more at linkedvantage.com and be sure to follow Al and Ed for more unbeatable insights!

*Contact Ed Parcaut:**
- 🌍 Website: [edparcaut.com](http://edparcaut.com)
- 📱 Twitter: [@edparcaut](https://twitter.com)

#LinkedIn #AI #ArtificialIntelligence #SocialMediaMarketing #Podcast #Podcasting #Newsletters #PersonalBranding #ProfileOptimization #ContentCreation #Networking #BusinessGrowth #ThoughtLeadership #Entrepreneurship #DigitalMarketing #Sales #JobSearch #ProfessionalDevelopment

Join Ed Parcaut as he sits down with Jeff Holman, CEO and seasoned attorney, for a deep dive into the evolving world of fractional legal services, entrepreneurship, and innovation. Discover how Jeff Holman turned his engineering background into a unique law practice focused on startups and scalable legal solutions. The conversation explores the challenges of specializing in a niche, the benefits of building a business versus just a professional practice, and practical advice on patents and trademarks—especially as they relate to software and technology.

Whether you're a business owner, aspiring entrepreneur, or just curious about modern legal strategies, this episode is packed with real-world insights about protecting your intellectual property, adapting to market changes, and building long-term value. Get tips on how to grow your brand, leverage a legal team, and navigate the ever-shifting landscape of business—and hear some candid stories about the ups and downs of both the mortgage and legal industries.

Tune in for actionable takeaways, expert knowledge, and the mindset you need to thrive in today's business world.

*Contact Ed Parcaut:**
- 🌍 Website: [edparcaut.com](http://edparcaut.com)
- 📱 Twitter: [@edparcaut](https://twitter.com)

#EdParcautPodcast #JeffHolman #FractionalLegalTeam #LegalAdvice #BusinessStrategy #PatentLaw #Trademarks #Startups #Entrepreneurship #AIinBusiness #Podcasting #Innovation #IntellectualProperty #Branding #VeteranLoans #SEO #AEO #TechLaw #TeamApproach #BusinessGrowth #PersonalBranding #EnterpriseValue #ResidualIncome #SoftwarePatents #PodcastTips

In this episode, Ed Parcaut welcomes Dr. Roger Wu to the Inner Edison Podcast, joined by co-host Mike Kelly. Dr. Wu shares his journey from childhood dreams of becoming an aeronautical engineer to establishing himself as a successful optometrist in Los Angeles. He discusses his experience working in busy pathology-focused clinics, his move into entrepreneurship, and how he weathered economic downturns with a loyal Medicare patient base.

The conversation dives into Dr. Wu's ventures beyond traditional optometry, including a pioneering software company that addressed screen-induced eye issues well before they became mainstream. The highlight of the episode is the development of his revolutionary eye health beverage, which is the first of its kind to bring AREDS2 vitamins and vegan Omega-3s together in a ready-to-drink format. Dr. Wu explains the science behind macular health, MPOD scores, the growing epidemic of dry eye, and the importance of accessible supplements for screen-heavy lifestyles.

Tune in for insights on entrepreneurship, the evolution of eye care, and how Dr. Wu's "Gatorade for the eyes" could help users improve their macular health and prevent dry eye. For more information or to order, visit theidrink.com.

Don't miss:
How screen time is affecting eye health, even in children
The success rates and improvements seen with the iDrink beverage
Dr. Wu's advice for protecting your eyes, including dietary tips and tech habits
Honest talk about business risks, innovation, and adapting to technology

Subscribe for more inspiring stories and practical advice from entrepreneurs and experts!

*Contact Ed Parcaut:**
- 🌍 Website: [edparcaut.com](http://edparcaut.com)
- 📱 Twitter: [@edparcaut](https://twitter.com)

#InnerEdisonPodcast #Optometry #EyeHealth #EntrepreneurJourney #IDrink #MacularHealth #DryEye #BlueLightProtection #BusinessSuccess #Innovation #Aretas2 #VisionCare #TechInHealthcare #StartupStory #HealthyEyes #EyeCare #WellnessJourney #LosAngelesBusiness #PodcastInterview #HealthyLiving

In this episode of the Inner Edison Podcast, host Ed Parcaut welcomes pioneering entrepreneur Joshua Onysko, founder of Pangea Organics, Alpine Provisions, and several other planet-friendly brands. Discover Joshua Onysko's journey from dropping out of school at 15 and backpacking across Asia, to building successful, sustainability-driven businesses. They dive into topics like ADHD and entrepreneurship, the realities behind clean beauty and packaging, and the purpose-driven choices that shaped Joshua Onysko's career. From crafting soap with his mom to developing scientific supplements for hair loss, Joshua Onysko shares valuable lessons on following curiosity and making a positive impact on both people and the planet. Whether you're interested in entrepreneurship, sustainability, or natural products, this episode is packed with inspiration and practical insights.

Tune in and learn:

• How travel and family sparked
• Joshua Onysko's passion for creating purposeful brands
• The challenges and rewards of staying true to clean, sustainable practices in a crowded market
• Insights on plastic-free packaging, perfumery, and the science behind hair health
• Why embracing neurodiversity fuels innovation

Find out more about Joshua Onysko's latest ventures at femoralabs.com and get real tips on living and creating with intention.

*Contact Ed Parcaut:**
- 🌍 Website: [edparcaut.com](http://edparcaut.com)
- 📱 Twitter: [@edparcaut](https://twitter.com)

#Entrepreneurship #JoshuaOnysko #EdParcaut #InnerEdisonPodcast #CleanBeauty #Sustainability #PlasticFree #FragranceCrafting #ADHD #OrganicSkincare #AlpineProvisions #PangeaOrganics #BusinessJourney #TravelStories #HairLossSolutions #NaturalIngredients #StartupLife #SmallBusiness #Innovators #EcoFriendly #PodcastConversation

Host Ed Parcaut sits down with Mike Peterson, author of Leading in the Age of Digital Disruption and founder of Apex Consulting Partners, to explore how modern leaders can turn setbacks into setups for success. Mike shares his journey from wildland firefighter to HR and IT leadership, including the life-changing moment that inspired him to become an entrepreneur.

Tune in to hear Mike's approach to building trust, fostering resilience, and leading teams through rapid change and uncertainty—especially in a world where remote work, outsourcing, and AI are rewriting the rules. From hiring your first HR partner to navigating hybrid work environments, Ed Parcaut and Mike Peterson deliver candid insights every small business owner and executive needs right now.

Plus, discover why embracing technology and prioritizing work-life balance can help you stay ahead—even when things get tough. If you're leading a company through growth or wondering how to scale your team the right way, this episode is for you.

Learn more about Mike's work at Apex Consulting Partners and check out his book for a deep dive into digital-age leadership. Don't forget to subscribe, review, and share with a fellow leader or innovator!

*Contact Ed Parcaut:**
- 🌍 Website: [edparcaut.com](http://edparcaut.com)
- 📱 Twitter: [@edparcaut](https://twitter.com)

#InnerEdisonPodcast #EdParcaut #MikePeterson #Leadership #DigitalDisruption #ApexConsultingPartners #Entrepreneurship #BusinessGrowth #RemoteWork #HRConsulting #HybridTeams #WorkLifeBalance #TrustInLeadership #AIinBusiness #SmallBusiness #Startups #BusinessResilience #PodcastInterview #Innovation #TechTransformation

What does it take to turn your setbacks into true success? In this episode, Ed Parcaut sits down with Marianne Hickman—international speaker, coach, and mentor—who went from being a single mom on food stamps to becoming a millionaire entrepreneur and sought-after speaker on stages in 17 countries.

Dive into the honest conversation about resilience, overcoming personal and financial struggles, bouncing back from rock bottom, and the power of turning your voice into value. Marianne Hickman shares practical insights on mental health, building multiple income streams, finding confidence, and why showing up and doing what you say matters most.

If you're looking for real stories of perseverance—and actionable steps for transforming your own challenges into opportunities—this episode is for you.

Listen to hear:

• Marianne Hickman's transition from government assistance to coaching worldwide

• Candid discussion of failure, resilience, and ownership

• Why effective communication and curiosity are essential for growth—personally and professionally

• Tips on getting started as a speaker, finding mentors, and building sustainable income

Subscribe, leave a review, and share with someone who needs a reminder that their next big stage might be just one step away.

*Contact Ed Parcaut:**
- 🌍 Website: [edparcaut.com](http://edparcaut.com)
- 📱 Twitter: [@edparcaut](https://twitter.com)

#InnerEdisonPodcast #EdParcaut #MarianneHickman #FromFoodStampsToMillionaire #Resilience #EntrepreneurJourney #SpeakerLife #GrowthThroughFailure #OvercomingObstacles #MindsetMatters #BusinessMentor #TurningSetbacksIntoSetups #FailureToSuccess #Inspiration #PersonalDevelopment #PodcastCommunity #ElevateYourVoice #SuccessStories #Motivation #LifeLessons

In this inspiring episode, Ed Parcaut sits down with brand visionary, storyteller, and serial entrepreneur Jorge Olson. Jorge's incredible journey took him from growing up in Tijuana without running water or electricity, to building five public companies, raising over $100 million, and authoring five books—including "Marketing Karma."

Tune in as Ed Parcaut and Jorge Olson discuss how creativity outweighs credentials, why being happy is the ultimate goal, and what it really takes to brand yourself as an expert, even if you're starting from scratch. You'll hear Jorge's insights on business, mindset, and the lessons he learned from both hardship and success—including the real meaning of "failing forward."

Explore topics like:

• Jorge Olson

  's early life in Tijuana and the mindsets that propelled him to the top

• The power of storytelling and authentic branding

• How "Marketing Karma" and empathy drive real business growth

• Why owning your failures leads to your next breakthrough

• Practical advice for scaling a business, getting into wholesale distribution, and becoming a CEO

Perfect for entrepreneurs, risk-takers, and anyone needing a dose of real-world inspiration. Subscribe, share, and leave a review to help others find their Edison moment!

For more on Jorge, visit jorgeolson.com and sign up for his free weekly webinars.

#InnerEdisonPodcast #EdParcaut #JorgeOlson #Entrepreneurship #FailForward #BusinessJourney #Inspiration #Resilience #Branding #MarketingKarma #Storytelling #FromZeroToCEO #PodcastInterview #BusinessMindset #Leadership #BeverageIndustry #SuccessStories #TijuanaToBoardroom #FinancialFreedom #BookRecommendations #MindsetMatters