In this episode of the Influence Anyone Podcast, host Howie Chan interviews Pranav Yadav, the CEO of Neuro-Insight,  a Forbes 30 under 30 recipient, and a neuroscience advisor to the Forbes CMO Council. At Neuro-Insight,  he helps brands decode what actually influences people by measuring subconscious brain activity to see what drives memory, emotion, and action.

They delve into  subconscious storytelling, memory encoding, and why language is the least interesting part of communication.

Pranav shares practical neuroscience insights not only into how our memories are created, but into how they actually influence our decisions. He also provides a framework for behavior change and what people and brands can do to become more memorable.

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Episode Breakdown:

0:00:00  Where the root of all marketing starts

0:05:04 Subconscious: look for data in the right place

0:11:46 How Neuro-Insight measures subconscious responses

0:15:24 Memory encoding and the drivers of memory creation

0:21:50 Recall debunked: how memories really inform decisions

0:27:11 What brands can do to become more memorable

0:35:09 Priming: How Neuro-Insight is uniquely positioned to study it

0:40:50 Three fundamental principles of behavior change

0:47:10 Why climate change communications are failing

0:56:30 Three fundamentals of being remembered

From Our Guest:

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How Can I help you?

In this episode of the Influence Anyone Podcast, host Howie Chan interviews Mike Kim,  a top personal branding expert and bestselling author of You Are the Brand. He's helped seven and eight-figure entrepreneurs, like Donald Miller and John Maxwell, build influence without losing integrity.

They delve into how to build a brand where people come to you and seek your guidance, and that's rooted in who you're becoming, not just what you're selling.

Mike provides his 3-step framework for building a winning, authentic personal brand, tips on how to start putting yourself out there, insights into his more famous clients, and a simple practice that's made him happier and more resilient.

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Episode Breakdown:

0:00:00 A journey of transformation and deep honesty

0:08:36 Personal vs. corporate brand misconceptions

0:11:13 Insights into seven and eight-figure entrepreneurs

0:14:25 Not everyone has what it takes, do you?

0:20:13 Your only real advantage in the age of AI

0:27:57 The framework to unlock your voice and brand

0:36:38 Put yourself out there and be willing to suck

0:47:02 How to get started creating content

0:51:06 The line between authenticity and transparency

1:02:34 Building your personal brand while still employed

1:07:26 Signature assets and the power of familiarity

1:09:22 Evolution, self-compassion, and the Five Minute Journal

From Our Guest:

Website

LinkedIn

Youtube

Instagram

Get the books, You Are The Brand and Own Your Brand, Own Your Career.

Listen to the You Are The Brand Podcast.

Watch Mike's mom reacting to Mike's book for the very first time here.

Listen to Mike's podcast episode on reconciling his relationship with his father.

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In this episode of the Influence Anyone Podcast, host Howie Chan simplifies powerful ideas from psychology, behavioral science, and world experts into a playbook you can apply to influence yourself and others and create extraordinary success.

He delves into the Behavioring Operating System, a framework to  influence human behavior intentionally, ethically, and effectively.

Howie provides the six P.R.I.M.A.L. truths of human behavior, the five levers of influence – external, internal, emotional, rational, and relational –, and five questions to ask yourself before applying each of them.

Want prospects to become customers and passers-by to become fans?

Sign up for the Behavioring Blueprint, my FREE 7-day email course.

Episode Breakdown:

0:00:00 The importance of influencing with ethics

0:05:56 The P.R.I.M.A.L. truths of human behavior

0:09:43 The 5 levers of the Behavioring OS

0:18:08 Ask yourself this before influencing

From Me:

Website

LinkedIn

Instagram

Get people to buy into your ideas and offers!

Join the FREE Influence Anyone newsletter. Each week, I uncover a proven strategy from world experts and scientific research to influence human behavior – including your own.

📩 Go to: www.howiechan.com/sub

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Produced by Ideablossoms

Hosted on Ausha. See ausha.co/privacy-policy for more information.