In this episode, Alix and Emily tackle a concept that might feel a little counterintuitive: adding intentional friction to your sales process. While the online business world constantly preaches the importance of reducing friction to make buying easier, Alix and Emily argue that making it too easy can lead to unmotivated clients who don't finish your program. By introducing healthy hurdles upfront you can filter out poor fits and ensure you're only welcoming clients who are ready to do the work.

• The "Zero Friction" Trap: Why making it too easy for people to buy might be secretly sabotaging your client success rates.
• The Power of the Transformation Statement: The one foundational step you must take to clearly identify who should be allowed into your program (and who shouldn't).
• Adding Healthy Hurdles: The surprisingly simple tweaks you can make to your intake forms and funnels to naturally weed out unmotivated leads before they ever reach a sales call.
• Protecting the Room: How a stricter onboarding process instantly elevates the quality of your live coaching calls and community environment.
• Finding the Friction Sweet Spot: Exactly where to place intentional roadblocks in your sales process, and where you need to clear the path completely for your ideal clients.

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