エピソード

  • The $18 Trillion Snooze Button: How Banks Profit from Our Inertia

    The $18 Trillion Snooze Button: How Banks Profit from Our Inertia
    2026/05/08
    This episode explores how banks profit immensely from customer inertia, or "sleepy customers," who leave an estimated $18 trillion in deposits earning minimal interest. It delves into the behavioral economics behind why individuals don't switch banks, highlighting "psychological switching costs" as a major barrier, and reveals how banks actively encourage this inaction through strategies like price discrimination and bundling. Listeners will learn the staggering scale of these profits and the deliberate mechanisms banks use to maintain them, often penalizing loyal customers.
    続きを読む 一部表示
    10 分
  • The I-Frame Illusion: Why Nudging Your Trash Habits Misses the Bigger Picture

    The I-Frame Illusion: Why Nudging Your Trash Habits Misses the Bigger Picture
    2026/05/08
    This episode explores a critical perspective on waste management, highlighting the limitations of the "I-Frame" approach which primarily focuses on individual actions like household recycling. It argues that while individual efforts are valuable, they often distract from the significantly larger, systemic waste generated by industrial and institutional sectors. Listeners will learn that the vast majority of waste originates beyond individual consumers, suggesting a need to shift focus towards more impactful systemic solutions rather than solely relying on individual behavioral changes.
    続きを読む 一部表示
    15 分
  • The Decumulation Dilemma: Why We Refuse to Buy Lifetime Income

    The Decumulation Dilemma: Why We Refuse to Buy Lifetime Income
    2026/05/08
    This episode explores the "decumulation dilemma" in retirement, focusing on annuities as a financial product designed to provide guaranteed lifetime income and mitigate longevity risk. It delves into the strong economic arguments for annuities while simultaneously examining why most people resist purchasing them. Listeners will learn about the behavioral science behind this paradox, including key psychological barriers like loss aversion, mortality salience, and mental accounting that deter individuals from adopting these beneficial products.
    続きを読む 一部表示
    13 分
  • Nudging the Nudges: Can We Prompt Users to Fix Their Own Digital Self-Control?

    Nudging the Nudges: Can We Prompt Users to Fix Their Own Digital Self-Control?
    2026/05/08
    This episode explores why digital self-control tools often fail as users disengage or adapt over time. It introduces the concept of "nudge reconfiguration prompts" as a solution, which are interventions designed to encourage users to actively reflect on and adjust their own self-control settings. Listeners will learn how empowering users to become their own behavioral designers can lead to renewed engagement and more effective use of these tools.
    続きを読む 一部表示
    9 分
  • The Deadly Cost of Context Switching: What 300,000 Surgeries Tell Us About the Brain

    The Deadly Cost of Context Switching: What 300,000 Surgeries Tell Us About the Brain
    2026/05/01
    This episode explores the critical impact of "context switching" in surgical settings, revealing how even brief shifts in a healthcare professional's cognitive focus can lead to significant and potentially deadly adverse patient outcomes. It delves into the concept of "attention residue" as the underlying mechanism and discusses how a massive study quantified these risks. Listeners will learn about the profound consequences of fragmented attention in high-stakes medical procedures.
    続きを読む 一部表示
    11 分
  • The Danger of "It Depends": Why the Lukewarm Middle is Democracy's Biggest Threat

    The Danger of "It Depends": Why the Lukewarm Middle is Democracy's Biggest Threat
    2026/05/01
    This episode explores how the common phrase "it depends," often perceived as a sign of wisdom, can actually be a significant behavioral barrier to collective progress and democracy. It delves into the "lukewarm middle," explaining how this cognitive posture, driven by ambiguity aversion and cognitive load, can paralyze action and cede influence to extreme voices. Listeners will learn the systemic consequences of this individual cognitive default and the distinction between genuine nuance and a problematic mental shortcut.
    続きを読む 一部表示
    18 分
  • When Nudge Comes to Shove: The Godfathers of Behavioral Economics Turn Against Their Creation

    When Nudge Comes to Shove: The Godfathers of Behavioral Economics Turn Against Their Creation
    2026/05/01
    This episode explores the influential concept of 'nudge' in behavioral science, detailing its original vision as a subtle, libertarian paternalistic tool for guiding better decisions. It then examines how this idea has evolved and, in some cases, been misapplied, transforming into a 'shove' through practices like 'dark patterns' that prioritize commercial interests over individual welfare. Listeners will learn the critical distinction between ethical nudges and manipulative tactics, and the associated ethical dilemmas.
    続きを読む 一部表示
    13 分
  • Beyond the Nudge: Cracking the 20% Flu Shot Ceiling on the Healthcare Frontline

    Beyond the Nudge: Cracking the 20% Flu Shot Ceiling on the Healthcare Frontline
    2026/04/25
    This episode explores the perplexing phenomenon of low flu vaccine uptake among healthcare workers in China, despite their medical knowledge and the significant public health risks involved. It delves into the behavioral and economic factors, such as the Zero-Price Effect, optimism bias, and omission bias, that contribute to this counter-intuitive trend. Listeners will learn why even medical professionals succumb to these cognitive traps and how a new research study aims to address this critical public health issue.
    続きを読む 一部表示
    18 分