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Incentives can quietly shape everything your team does, for better or worse. Travis Wells shares the simple principle he heard from a high-level mentor and never stopped using: incentive drives behavior. From virtual assistants to in-person staff, the way you pay people becomes the way you train people, because your compensation plan tells them what “winning” looks like every single day.

We walk through how we structure pay for a fully remote VA team using a steady base plus performance-based commissions, and why salary alone often turns stale over time. Travis explains the “fat cat syndrome” problem, how over-comfort can reduce urgency, and why a base should create stability without removing the drive to grow. Then we get specific about a teamwide commission model where everyone gets paid when any deal closes, including how this changes collaboration, onboarding, training, and deal velocity.

We also dig into why we rarely give base raises and instead revisit commission structure as the main incentive lever, especially when the goal is more revenue. If you run a business with measurable outcomes such as leasing, rentals, sales, or service delivery, you’ll leave with practical ideas for building an incentive structure that rewards results, encourages teamwork, and keeps motivation high without creating internal competition. Subscribe to the Property Profits Podcast, share this with a business owner who’s rebuilding their pay plan, and leave an honest review with your biggest incentive question.

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