『In the Unlikely Event』のカバーアート

In the Unlikely Event

In the Unlikely Event

著者： Rick Kiley
無料で聴く

このコンテンツについて

 In the Unlikely Event is a vibrant video podcast spotlighting the untold stories of crisis, chaos, and creativity in experiential marketing. Each episode is a candid conversation with industry pros who've faced major event challenges—and lived to tell the tale. We explore the heart-pounding details of what went wrong, how it was fixed, and what keeps event people coming back for more.2025 マーケティング マーケティング・セールス 経済学
エピソード
  • Pushing the Edge of Possible: Producing Red Bull Stratos

    Pushing the Edge of Possible: Producing Red Bull Stratos
    2025/12/16
    What happens when a multi-year, record-breaking mission to the edge of space is threatened by a mysterious, untraceable signal just hours before launch? In this episode, host Rick Kiley and co-host Jeff Boedges are joined by event producer Ben Nelson (Director of Ground Operations for Stratos) to discuss the years of work that went into Red Bull Stratos. This was the mission where Felix Baumgartner ascended to 128,000 feet and jumped from the stratosphere, breaking the speed of sound. Ben recounts the immense scale of the operation in Roswell, New Mexico, and the final, heart-stopping crisis: a mysterious communication interference that nearly shut down the entire, multi-million dollar endeavor. Hear the incredible story of the team that built a temporary mission control in the desert and the final-hour scramble to save a stunt that pushed the limits of human courage and event production. Links:
    Website: https://www.sohoexp.com
    YouTube: https://www.youtube.com/watch?v=xTyqEy1cd8I
    Spotify: https://open.spotify.com/episode/0HQ2CmoStTwRMNyLtuq9ue?si=BLNrAgx3R5KnuMs_vCDqYA
    Apple: https://podcasts.apple.com/us/podcast/pushing-the-edge-of-possible-producing-red-bull-stratos/id1852356725?i=1000741576997
    続きを読む 一部表示
    44 分
  • Essence

    Essence
    2025/12/09
    What happens when two powerhouse female producers are tasked with creating an authentic men's experience at a festival historically dedicated to women? In this episode of In The Unlikely Event, host Rick Kiley is joined by award-winning experiential producer Carmen Jones and brand architect Dawn Marie Gray to discuss the challenge of launching a bold new initiative at the Essence Festival of Culture in New Orleans. The festival, a massive cultural event focused on Black women, decided to launch a men's experience in 2022 to expand its audience. The twist? The two creative strategists brought in to conceive and execute the vision were women. This fact alone created a major internal challenge when a "council of men" demanded a "direct men's perspective," threatening to halt the project. Hear how Carmen and Dawn Marie navigated the skepticism and pushed forward with their intentional vision, centered on the "five E's" (Enlighten, Enrich, Empower, Elevate, Embrace), to create an authentic and successful space for Black men at the festival. Links:
    Website: https://www.sohoexp.com
    YouTube: https://www.youtube.com/watch?v=mH8dSxRYqek
    Spotify: https://open.spotify.com/episode/0rBQm8DoTAhYEDBDJBaCDP?si=wdrIWGciTNCVjg7r3bZDeA
    Apple: https://podcasts.apple.com/us/podcast/essence/id1852356725?i=1000740488803
    続きを読む 一部表示
    46 分
  • The Armory Show

    The Armory Show
    2025/12/02

    What happens when a sudden, freezing cold snap threatens to derail a massive, high-profile art fair just hours before opening? In this episode of In The Unlikely Event, host Rick Kiley sits down with highly accomplished event producer Glenn Charles, President and CEO of Show Strategy, to discuss the chaos behind producing the world-renowned Armory Show at Pier 92/94 in New York City. To elevate the attendee experience, the team planned to build a massive new tent structure for registration and a restaurant. However, a sudden, severe drop in temperature made it impossible to install the new vinyl tops.

    Glenn recounts the heart-stopping 5 a.m. moment he had to make the impossible call: tear down the 65% built structure and revert to Plan B. Hear the story of the high-stakes decision that saved the event from embarrassment and proved that a successful event sometimes means knowing when to walk away from a bad plan. This is a masterclass in crisis management where the audience never even knew a disaster was averted.

    Links:
    Website: https://www.sohoexp.com
    YouTube: https://www.youtube.com/watch?v=Fbflz_iADxI
    Spotify: https://open.spotify.com/episode/48OXzPOXNiHZ5KF29WWnLF?si=UBiQ-U1XSnSjNTTP_WP6PQ
    Apple: https://podcasts.apple.com/us/podcast/the-armory-show/id1852356725?i=1000739387441

    続きを読む 一部表示
    36 分
まだレビューはありません