In this episode of In True Form, I sit down with Lou Torres, CEO and founder of CocoCrissi Tropical Icees, based in Durham, NC. From humble beginnings in New York City to becoming a thriving entrepreneur in the South, Lou shares his powerful journey of faith, resilience, family, and hustle.

Lou opens up about:

🌟 How a prayer in 2007 sparked the vision for CocoCrissi.

🌟 Overcoming fear, procrastination, and life challenges to launch in 2009.

🌟 Turning hardship into motivation when failure wasn’t an option.

🌟 Building a business alongside his kids and teaching them entrepreneurship.

🌟 Growing from a single truck to a storefront and multiple festival setups across the East Coast.

🌟 Why giving back to the community is just as important as the business itself.

This conversation is more than just about Italian ices—it’s about family, culture, legacy, and staying true to your grind when life tests you.

If you’re an aspiring entrepreneur, parent, or just someone chasing purpose, this episode will inspire you to keep going.

📍 Visit CocoCrissi Tropical Icees: www.cococrissi.com

📸 Follow on Instagram: @cococrissi https://instagram.com/cococrissi

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