『In Search Of...』のカバーアート

In Search Of...

In Search Of...

著者： Dan Barker
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 "In Search Of..." is the go-to podcast for auto dealers, marketers, and decision-makers who are tired of the noise and ready for real talk. Hosted by Wikimotive CEO Dan Barker, each episode dives into what actually drives results—and what it really takes to sell more cars. No fluff. No filler. Just candid conversations, bold insights, and proven tactics built for the showroom floor and the boardroom alike - offered up by some of the best minds in automotive & automotive marketing. You’re not just looking for answers. You’re In Search Of... something better. And we’re here to deliver it.2025 経済学
エピソード
  • Local Legacy, Proven Performance & the Human Factor (w/ Patrick Downes)

    Local Legacy, Proven Performance & the Human Factor (w/ Patrick Downes)
    2025/09/08
    In this episode of In Search Of…, Dan Barker is joined by Zach Billings (Co-Founder, Wikimotive) and Patrick Downes of Ruge’s Automotive Group to uncover how a family-owned dealership competes — and thrives — in today’s mega-group marketplace.From reputation management (1,500+ reviews at 4.9 stars!) to smart use of third-party automotive sites, SEO vs. SEM strategy, and where AI in automotive marketing actually helps, Patrick shares a playbook that’s just as relevant for metro dealers as it is for small-town rooftops.

    What you’ll learn:
    • How a lean two-person marketing team drives outsized results
    • Why dealership customer experience is a competitive advantage
    • The role of reputation management for dealerships in sales growth
    • Post-COVID consumer behavior and third-party marketplace value
    • What vendors + agencies can do better for dealership leadership teams
    Whether you’re looking to refine your dealership marketing strategy, sell more cars, or build a reputation that compounds, this episode delivers actionable takeaways.And if you're looking to sell more cars, visit Wikimotive for more insights into SEO, SEM, and Social Advertising, and a better understanding of the white glove services that we offer.

    linkedin.com/in/daniel-r-barker/
    linkedin.com/in/zachbillings/
    linkedin.com/in/patrickdownes
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    52 分
  • Owning Households, Elusive Audiences & the Pursuit of Perfection (w/ Tara Rego)

    Owning Households, Elusive Audiences & the Pursuit of Perfection (w/ Tara Rego)
    2025/05/12

    In this premiere episode of In Search Of…, Dan Barker (CEO, Wikimotive) and Zach Billings (Co-founder, Wikimotive) sit down with Tara Rego (Director of Strategic Partnerships, Spectrum Reach) to demystify the evolving world of OTT video advertising.

    From her unorthodox entry into automotive retail to her leadership in digital media strategy, Tara shares sharp insights into audience fragmentation, data-driven targeting, and how to measure the true contribution of OTT within a dealership’s marketing mix.

    This is the episode for anyone trying to make smarter media buys, understand household-level attribution, and follow the data—in order to sell more cars.

    And if you're looking to sell more cars, visit Wikimotive for more insights into SEO, SEM, and Social Advertising, and a better understanding of the white glove services that we offer.

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    33 分
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