『In Search Of...』のカバーアート

In Search Of...

In Search Of...

著者： Dan Barker
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 "In Search Of..." is the go-to podcast for auto dealers, marketers, and decision-makers who are tired of the noise and ready for real talk. Hosted by Wikimotive CEO Dan Barker, each episode dives into what actually drives results—and what it really takes to sell more cars. No fluff. No filler. Just candid conversations, bold insights, and proven tactics built for the showroom floor and the boardroom alike - offered up by some of the best minds in automotive & automotive marketing. You're not just looking for answers. You're In Search Of... something better. And we're here to deliver it.2025 経済学
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  • PMax Reality, AI Objectivity & GA4 Triggers

    PMax Reality, AI Objectivity & GA4 Triggers
    2025/10/17
    What happens when you cut through the hype and look at what's actually driving dealership performance?
    In this new episode of In Search Of, Dan Barker and Wikimotive Co-Founder Zach Billings sit down with George Nenni, Founder of Generations Digital and one of automotive retail's leading digital minds. Together, they unpack the myths, metrics, and realities behind Google Performance Max, GA4 reporting, and the growing influence of AI in automotive marketing.Why Watch
    • Understand what PMax really is — and why Google's "Happy Meal" approach is costing dealers money
    • Learn how to identify bot traffic and fake conversions in GA4
    • See what triggers actually reveal shopping behavior vs. vanity clicks
    • Get the facts on AI-driven traffic and how much impact ChatGPT and Gemini really have
    • Hear practical advice for holding vendors accountable and cutting wasted ad spend
    In This Episode
    00:00 – Introductions
    01:35 – Background: Dealer Specialties → Generations Digital
    05:35 – Demystifying digital
    07:35 – GA4 light bulb: UTMs + triggers
    11:35 – Visual reporting, quick context
    14:05 – Vendor accountability & prep
    17:35 – Bot traffic signals (incl. PMax)
    22:35 – Where PMax helps: VLAs, Maps
    26:35 – Budget sanity: paid search ranges
    29:35 – PMax defined ("Happy Meal")
    35:35 – CPC swings & weekly tuning
    39:05 – AI + SEO reality today
    42:35 – Traffic ratios: Google/Bing/ChatGPT
    47:05 – Informational vs transactional SEO
    49:35 – Practical AI uses (BDC, service, content)
    52:05 – Rapid Fire
    53:05 – Next 6–9 months focus
    53:35 – Where to find George About In Search Of
    A candid, data-driven podcast for dealership leaders and marketers who want clarity — not hype.
    Each episode features conversations with industry experts who cut through the noise and uncover the truths shaping modern automotive retail.
    Subscribe to stay informed on SEO, AI, analytics, and accountability in automotive marketing.
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    54 分
  • INSIGHTS | AI in Context - October 2025

    INSIGHTS | AI in Context - October 2025
    2025/10/03
    Can AI really handle your dealership's SEO?
    In this first episode of In Search of Insights — a new spinoff of the In Search Of podcast — Wikimotive Co-Founder Zach Billings joins Dan Barker to unpack the realities vs. misconceptions surrounding generative AI in automotive marketing.Why Watch
    • Understand where AI tools actually fit into dealership marketing workflows
    • Learn why AI content can't simply replace human SEO strategy
    • See how Google's AI Overviews are impacting blog traffic and search behavior
    • Get a preview of real data from ongoing studies into LLM behavior, content performance, and consumer search habits
    • Walk away with clarity on what matters heading into Q4 — not just hype
    In This Episode
    00:00 – Intro: Welcome to In Search of Insights
    01:00 – Zach's preferred LLM & why switching is a pain
    05:15 – Early AI in automotive: From Anabot to GPT-3.5 hype
    10:30 – Why early AI SEO claims were overblown
    15:40 – What's actually changed (and what hasn't) in AI + search
    19:35 – Google Analytics blog traffic drops & AI Overviews
    23:10 – Human content vs. AI content: what Google actually respects
    25:55 – Learning to prompt vs. learning to search
    31:00 – LLMs vs. Google: different tools, different roles
    36:05 – Common dealership misconceptions about AI content
    40:05 – Upcoming studies: content length, transactional search, and LLM data
    41:25 – Wrap-up & looking ahead to MRC presentationAbout In Search of Insights
    A monthly, no-fluff snapshot of the automotive marketing landscape — designed for dealership stakeholders, management, and marketers who want clarity, not hype.
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    42 分
  • Local Legacy, Proven Performance & the Human Factor (w/ Patrick Downes)

    Local Legacy, Proven Performance & the Human Factor (w/ Patrick Downes)
    2025/09/08
    In this episode of In Search Of…, Dan Barker is joined by Zach Billings (Co-Founder, Wikimotive) and Patrick Downes of Ruge's Automotive Group to uncover how a family-owned dealership competes — and thrives — in today's mega-group marketplace.From reputation management (1,500+ reviews at 4.9 stars!) to smart use of third-party automotive sites, SEO vs. SEM strategy, and where AI in automotive marketing actually helps, Patrick shares a playbook that's just as relevant for metro dealers as it is for small-town rooftops.

    What you'll learn:
    • How a lean two-person marketing team drives outsized results
    • Why dealership customer experience is a competitive advantage
    • The role of reputation management for dealerships in sales growth
    • Post-COVID consumer behavior and third-party marketplace value
    • What vendors + agencies can do better for dealership leadership teams
    Whether you're looking to refine your dealership marketing strategy, sell more cars, or build a reputation that compounds, this episode delivers actionable takeaways.And if you're looking to sell more cars, visit Wikimotive for more insights into SEO, SEM, and Social Advertising, and a better understanding of the white glove services that we offer.

    linkedin.com/in/daniel-r-barker/
    linkedin.com/in/zachbillings/
    linkedin.com/in/patrickdownes
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    52 分
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