Here’s a hard truth: you don’t have a competition problem — you have a clarity problem. When your message tries to resonate with everyone, it ends up resonating with no one. The result? Burnout, slow growth, low conversions, and a brand that disappears into the noise.

In this fast, high-impact Quick Hit, Chase reveals why real momentum starts by focusing on your super consumers — the 20% of your audience who generate 80% of your results. These are the people who “get it,” need it, and feel emotionally aligned with the way you see the world.

You’ll learn how narrowing your focus, claiming your own “blue ocean,” and building your brand around the people who value your purpose most can instantly increase clarity, conversions, and referrals. Less chasing. More magnetizing.

If you feel like you’re shouting into the void, this episode shows you how to create your own space, your own tribe, and your own category.

What You’ll Learn

• Why your biggest barrier isn’t competition — it’s lack of clarity and focus.
• How to identify your super consumers, and why they drive the majority of revenue.
• Why creating your own category beats fighting in crowded markets.
• How to connect with the emotional and psychological layers of your ideal client.
• A simple exercise to identify the 1–2 clients who represent your future best customers.

Key Insights:

00:18 — Your Problem Isn’t Competition — It’s Clarity

01:05 — Stop Targeting the Masses — Start Calling In Your Tribe

02:40 — Create Your Own Category (Your Blue Ocean)

04:52 — Focus Beats Volume

10:45 — Find the 1–2 Clients You’d Clone

Connect with In Pursuit of Purpose™

Website → https://vanquishmediagroup.com

Listen on → Apple Podcasts | Spotify | YouTube | Amazon Music

If this Quick Hit gave you clarity:

⭐ Leave a quick review

🔁 Send this episode to a founder who’s doing too much for too little

🎧 Follow In Pursuit of Purpose™ for new weekly episodes

50% of businesses fail in the first five years—not because they don’t care or don’t work hard, but because they can’t clearly explain why they exist and why it matters. When your message is muddy, your marketing is dead on arrival. In a post-trust, BS-sensitive marketplace, customers can smell misalignment faster than you can throw ad dollars at it.

In this solo coaching episode of In Pursuit of Purpose—you’ll learn why confusion is far more expensive than clarity, and how misaligned brands quietly bleed trust, talent, and revenue.

Chase walks you through a simple but powerful Brand Clarity Blueprint using an updated Golden Circle–inspired model to align your deeper purpose with your message and your offers. You’ll hear real-world examples from Tony’s Chocolonely, Allbirds, Bombas, Death Wish Coffee, and Liquid Death—brands that turn belief into bottom-line growth through operationalized purpose and radical alignment.

If growth feels stalled, your team feels disconnected, or your marketing feels like shouting into the void, this episode offers one core concept, one actionable tool, and one truth: you’re not suffering from a lack of demand—you’re suffering from a lack of clarity and connection. Let’s fix that.

What You’ll Learn

• Why most founders fail after launch—not from effort, but from lack of alignment.
• How to define a specific, non-generic purpose that attracts believers, not browsers.
• Why your “how” is your proof—and how great brands bake purpose into operations.
• How misalignment silently kills team morale, customer trust, and revenue.
• A 5-minute Brand Alignment Audit you can run today to check if your message is clear enough to scale.
• How to turn your purpose into a content engine using the Post with Purpose workbook.

Key Insights & Timecodes:

00:01 — The Real Reason Businesses Fail

04:50 — Confusion Costs More Than Clarity

07:00 — Disengaged Teams Are a Hidden P&L Problem

13:20 — Turning Purpose into Proof (Framework in Action)

21:00 — The 5-Minute Brand Clarity Check

Connect with In Pursuit of Purpose™

Website → https://vanquishmediagroup.com

Listen on → Apple Podcasts | Spotify | YouTube | Amazon Music

Resources & Mentions:

• Post with Purpose Workbook — Turn purpose into a content plan.
• Purpose Positioning Framework — Turn your mission into your market edge.
• Golden Circle (Why / How / What) — Adapted framework applied in this episode.

Brand Examples:

Tony’s Chocolonely • Death Wish Coffee • Allbirds • Bombas • Liquid Death

Download Post with Purpose at → VanquishMediaGroup.com → Resources → eBooks

If this episode resonated:

⭐ Leave a quick review

🔁 Share it with one founder who needs to hear it

🎧 Follow In Pursuit of Purpose™ for new weekly episodes

Most founders talk about purpose — but the ones who win are the ones who can prove it.

In today’s post-trust, post–purpose-washing economy, saying you care about impact isn’t enough. Stakeholders, customers, investors, and employees expect evidence. And the brands that can measure their impact are the ones gaining loyalty, improving performance, and widening their competitive moat.

In this powerful conversation, strategist and cultural leader Sienna Jackson reveals how to turn purpose into performance by building simple, actionable impact systems that drive real business results. From Theory of Change models to stakeholder check-ins to low-tech measurement tools any founder can use, this is a masterclass in building impact the right way — grounded in accountability, data, and ROI.

If you want to protect your credibility, strengthen your brand, and build purpose-driven systems that actually pay off, you’ll want to take notes.

What You’ll Learn:

• Why purpose-washing destroys trust — and how to avoid it
• How to turn vision into measurable outcomes that drive performance
• A simple way small businesses can build a Theory of Change
• Why stakeholder check-ins are your early warning system
• How impact measurement becomes a true competitive advantage

Key Insights:

00:46 — Story Is Strategy

06:40 — Purpose Requires Proof

12:50 — From Purpose to Practice

17:35 — Small Teams Can Still Drive Big Impact

35:19 — One Practice Every Company Needs

Guest Bio:

Sienna Jackson is a strategist, cultural leader, and founder of Zoran Creative Strategy, advising nonprofits, global funds, and Fortune 500 companies on impact measurement and social value frameworks. She serves on the boards of Social Value International and Social Value US and is widely recognized for transforming ambitious purpose into measurable, sustainable systems that fuel real business performance.

Connect with In Pursuit of Purpose™

Website→ vanquishmediagroup.com

Listen on → Apple

Podcasts | Spotify | YouTube | Amazon Music

Resources Mentioned:

• Social Value International
• Impact Management Platform
• Purpose Positioning Framework

If this episode resonated:

⭐ Leave a quick review

🔁 Share it with one founder who needs to hear it

🎧 Follow In Pursuit of Purpose™ for new weekly episodes