If Rewiring Consumption showed how far GLP-1s have already reshaped what we buy, this episode asks how much further they can go.

A panel of leading voices in clinical science, behavioural science and sensory science joins Andrew and Caitlin to war-game the next chapter: escalating medical applications, the return of food noise after quitting, the changing rituals of eating together, and a sensory surprise that turns conventional wisdom on its head.

Part forecast, part provocation, this is the debate that asks brand leaders the only question that matters - not what's happening now, but how big could this actually become?

Credits
Hosts: Andrew Wardlaw, Caitlin McLean
Executive Producer: Alex Berteanu

Production
Ideal Insight

Social Media
Palesa Mthiyane

Publicity
Camargue

Follow us on Instagram @impactmakerspod

The rules of appetite just changed - and so has the shopping basket.

In this episode, Andrew and Caitlin unpack exclusive new MMR research across 3,000 consumers in the US, UK, Germany, Brazil and China to reveal how GLP-1 medications are rewiring global demand. From the surprising sales surge in premium chocolate to the rise of "denser pleasure" formats, we explore what happens when immediate gratification stops being the default - and why food, drink, beauty and wellness brands can no longer treat this as a niche, temporary trend.

Featuring WGSN's Millie Diamond on the strategic opportunities behind premium small bites, plus a first listen to our companion debate on just how big this story could get.

Credits
Hosts: Andrew Wardlaw, Caitlin McLean
Executive Producer: Alex Berteanu

Production
Ideal Insight

Social Media
Palesa Mthiyane

Publicity
Camargue

Follow us on Instagram @impactmakerspod

The ambient aisle is the backbone of every supermarket, boasting a range of formats including cans, packets, jars and pouches. But in a world of ‘dinner for tonight’ shopping, the proposition risks being left behind. Look more closely, however, and something magical is happening.

We sit down with Tiago Quaresma of The Fantastic World of the Portuguese Sardine, a brand that has turned canned fish into something joyful, collectible and even giftable. We also speak to David Gadd, Design Director at Mars Foods, about how Ben’s Original Street Food has helped create something ambient rarely delivers: genuine discovery.

Plus, the latest and greatest from a supermarket in Brazil, and the rise of the ‘preppers’, a growing TikTok-fuelled subculture that treats ambient food not as an afterthought, but as a survival strategy.

Whether you're a marketer, innovator or simply someone who appreciates a well-stocked cupboard, this episode explores why the future of food innovation may be hiding in the most overlooked aisle of the supermarket.

Follow us on Instagram @impactmakerspod