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Today, I reunite with Lori Lyons- whom I met on the New Media Cruise (formally, Podcasters Cruise)- to talk about what it really takes to “ignite your business” in a world full of copy-and-paste websites, AI-generated content, and shrinking attention spans. We get into why a website still matters—whether you’re an entrepreneur, coach, creative, or artist—and how your website should function as a living business card that builds trust and credibility.

Lori breaks down how she had to pivot from traditional marketing and packaging into digital marketing, WordPress, and eventually website design after being laid off. Through this, we discuss markets shift, how technology changes consumer behavior, and why your ability to adapt matters more than ever.

Together, we also get into the importance of messaging. Ms. Lyons explains why so many business owners lose clients simply because they aren’t clear about what they do, who they serve, and what problems they solve. We cover common branding mistakes, why “symptoms” often sell better than labels, and how clarity beats cleverness when people are deciding whether to listen, click, or buy.

We also talk professionalism and presentation—especially for podcast guests and high-ticket offers. Ms. Lyons shares why showing up polished isn’t vanity, it’s credibility, and how basic standards can influence trust, authority, and client decisions.

lorilyons.me

Website: https://coupleonukes.com

Exodus, Honor Your Heart, & Nulu Knives: https://www.coupleonukes.com/affiliates/

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*Couple O' Nukes LLC and Mr. Whiskey are not licensed medical entities, nor do they take responsibility for any advice or information put forth by guests. Take all advice at your own risk.