Are you a small nonprofit wondering how you can get media coverage? In this episode, we talk about the importance of diversifying your nonprofit's storytelling. If you've been stuck on the kinds of stories you can tell to help you grab the media's attention, then this episode is for you. We break down three key types of stories: real-life stories, data-driven narratives, and stories of hope. Each one of these newsworthy stories serves a unique purpose in engaging audiences, getting the media's attention and fostering connections.

With 2026 just around the corner, now is the time to strategize your storytelling, ensuring consistent media presence and community engagement.

We'd love to hear from you!

Find us on Instagram - @nhmediacanada

On LinkedIn and on the web at

Sign up for the Nonprofits in the News newsletter!

Key Takeaways:

Diversifying storytelling helps connect with audiences.

Understanding the 'why' behind events is crucial.

Real-life stories resonate deeply with people.

Data storytelling can reveal important community trends.

Stories of hope can inspire and uplift audiences.

Stories should humanize the experiences of those served.

Strategic storytelling can enhance fundraising efforts.

Planning storytelling in advance leads to better execution.

Chapters

00:00 Diversifying Nonprofit Storytelling

05:46 Stories About Real Life

10:26 Data-Driven Storytelling

14:00 The Power of Hope

19:57 Strategizing for 2026