If You Can’t Find It, Build It: SheScores and the Future of Women’s Sports Fandom
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We're back! Women’s sports are growing at an incredible pace. But actually following them? That can still be harder than it should be.
This week, we’re joined by Dana Lerner, creator of SheScores, a new platform bringing scores, schedules, stats, standings, broadcast information, and more from women’s sports leagues around the world into one place.
Dana tells us how her own frustration trying to follow the Professional Women's Hockey League (PWHL) turned into a much bigger idea: What if fans had one place to discover and follow all of women’s sports?
From the NWSL, Women's National Basketball Association (WNBA), and PWHL to women’s baseball, volleyball, lacrosse, rugby, tennis, ultimate frisbee, and leagues around the world, we talk about the enormous amount of women’s sports already happening—and why so many fans still don’t know where to find it.
But this conversation goes beyond scores. We dig into how data tell stories, why context matters more than increasingly ridiculous “first player to do X on a Tuesday” statistics, and how better information can make sports more approachable for new fans. Dana also shares what she’s learned as a nontechnical solo founder, how user feedback is shaping SheScores, and what she hopes to build next.
Because growing women’s sports isn’t just about putting games on the field. It’s about making them easier to find, follow, understand, and fall in love with. You can be part of this growth by visiting SheScoresSports.app and sharing your feedback with Dana at hi@shescoressports.app
🎧 From the fans, for the game—this is Laces Out Loud.
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