If administered correctly, can music be used as medicine? We reached out to a fascinating company called MediMusic for some answers. MediMusic creates individualized playlists that reduce heart rate and influence the Vagus nerve to stimulate a positive physio-endocrine response. The software uses algorithms to automatically create playlists based on a range of academic data on how people consume music –like age, gender and  nationality – that prompt a positive physiological and emotional response. 

Joining us today is Gary Jones, the CEO and Co-founder of MediMusic. Gary is an award-winning entrepreneur with 30 years of experience in music and content management. Previously, he worked on projects with Sony, Intel, Yahoo, PRS and News International. Gary Jones’s own musical journey began when his uncle bought him a plastic guitar for his 13th birthday in the mid-1970s. Inspired by his musical family, he taught himself how to play, started a school band and began putting gigs and events on in his local area. He joins us from Hull, England.

Learn more about MediMusic at: medimusic.co/ and connect with Gary on LinkedIn: linkedin.com/in/jonesgaryprofile/

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