『If It’s at Costco… Is the Brand Over? Let’s Talk Luxury Myths』のカバーアート

If It’s at Costco… Is the Brand Over? Let’s Talk Luxury Myths

If It’s at Costco… Is the Brand Over? Let’s Talk Luxury Myths

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In this episode, we’re breaking down the buzz around the Parks x Target collaboration and what it really says about brand partnerships right now. We also dive into how Tapestry brands—and luxury as a whole—are actually performing behind the headlines.

From the rise of luxury resale to the truth about diffusion lines, we’re unpacking why accessibility doesn’t dilute a brand—it expands it. And no, just because you spot something at Costco doesn’t mean the brand is “dead”… we have thoughts.

Plus, a little behind-the-scenes chaos: Matthew is still popping his Ps into the mic, and Christina just celebrated turning 40… again 😉.

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