IWP Ep107 Noel Diaz - Purity Wine - Catching up Before By The Way Noel Diaz of Purity wine and I grabbed a little time before the recent By The Way Festival to get some of his thoughts about the current natural wine industry, selling wine, the bright spots and the challenges. Some of the themes discussed are similar to what we talked about in the recent Andrew Sullivan episode, but from a small producer perspective. The Purity space has acted as an incubator and collective to many small projects and the by the way festival holds a special place in my heart because that’s where the very first recording for the podcast took place so it always feels great to be back there. Noel was the first guest on the podcast and you can check out episode 2 if you want the full story.

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