Legal marketing strategist Jorge Argota breaks down what's really happening with Google Ads for law firms right now; from campaign structure and negative keyword strategy to Local Service Ads setup and budget allocation by practice area. With 14 years in legal marketing and hands on experience managing ad spend across personal injury, medical malpractice, and immigration firms, Jorge shares the strategies that actually generate signed cases, not just clicks.

Whether you're a solo attorney running your own campaigns or a managing partner wondering where your ad budget is going, this episode gives you the real playbook.

Topics covered: Google Ads campaign setup for attorneys; Negative keyword management and wasted spend; Local Service Ads vs traditional PPC for law firms; Budget strategy by practice area and location; Tracking calls and conversions that lead to signed cases

🔗 Learn more and work with Jorge: https://jorgeargota.com