This week, on the Creative Caucus podcast, Garret sits down with political creative director and filmmaker Devin Gosnell for a high-energy conversation on what really makes political messaging work.

Devin brings the heat, breaking down why creativity alone won’t cut it in political advertising; you need a sharp strategy to back it up. From campaign goals to audience insight, he shares how the best ads come to life when bold creative ideas are grounded in real political instincts.

Listen as Garret and Devin explore why creative instincts and strategic thinking are what separate good campaigns from unforgettable ones in political advertising.

Zohran Basketball Ad -https://vimeo.com/1131696461?fl=pl&fe=cm

Zohran Bachelor Ad - https://vimeo.com/1124458686?fl=pl&fe=cm

Nancy Lacore Launch - https://vimeo.com/1163057455?fl=pl&fe=cm

Connect

Workers Productions

Studio Brubaker

In a crowded media landscape, effective political ads must do more than deliver information. They have to engage, surprise, and connect on a human level.

In the season premiere of The Creative Caucus podcast, host Garret Brubaker dives into the high-stakes, fast-moving world of political advertising with Adwell Group co-founder Cayce McCabe. Cayce shares his philosophy on crafting messages that break through the noise, blending strategic precision with bold creative storytelling. From rapid-response campaign turnarounds to emotionally resonant narratives, Garret and Cayce explore what it really takes to create ads that voters remember and act on.

Timestamps

00:00 - Intro

19:12 - Ad Breakdown: MJ Hegar

30:12 - Ad Breakdown: Wendy Davis Ads

32:58 - Ad Breakdown: Pat Ryan Ad

38:03 - Ad Breakdown: Harry Dunn

42:53 - Ad Breakdown: Andy Kim

44:30 - Ad Breakdown: Jasmine Crockett Ad

51:07 - Ad Breakdown: Christian Menefee

01:02:14 - Cayce's Favorite Political Ad: Bruce Poliquin

MJ Hegar Ads

1. Doors
2. Reintroduction
3. Carpool

Wendy Davis Ads

1. Connected
2. Opportunities

Pat Ryan Ad

1. More Sense

Jasmine Crockett Ad

1. New Star

Harry Dunn Ad

1. This Day

Andy Kim Ad

1. Believe

Christian Menefee Ads

1. The Fighter That Delivers
2. The Fighter That Wins

Connect

Adwell Group

Studio Brubaker