JEFF GAUL IS LIVE ON BEHIND THE LEASE.

In our first episode, Jeff Gaul shares how site selection fundamentals stay the same whether you are building global brands like Nike and Sephora or scaling fresh food concepts. Different products, same customers, same trade areas, same decisions that drive results.

www.brandmarch.com

Episode Two of Behind the Lease features Bob Baker, senior broker at BMW Realty and one of the key players shaping El Paseo in Palm Desert.

In this episode, Bob walks through the repositioning of the Shops at El Paseo, from replacing underperforming luxury tenants to prioritizing restaurants that reset traffic patterns across the street. We cover real rent ranges, ownership dynamics, historic low vacancy, and why brands entering the market need to understand how the customer profile has changed.

We also discuss the impact of new and expanding retailers like @rhmodern, @vuoriclothing, and @shakeshack, and what their presence says about where the market is headed.

This episode is about understanding the street before the street tells you.