Building Community & Wellness with James Tan, CEO, Yerbana

In this insightful and inspiring first episode of How We Connected from the US Chamber of Connection, we are joined by James Tan, founder and CEO of Yerbana, a holistic wellness organization based in Seattle. James shares his journey from being an introverted, health-conscious kid to creating a thriving community centered around wellness. He recounts the challenges of balancing a passion-driven business with community building, and his initial forays into promoting Yerba Mate as a healthy beverage. James discusses his flagship event, Yoga in the Park, which grew from a small gathering to an event drawing nearly a thousand people weekly, promoting accessible health and wellness. He touches on the struggles of running a for-profit beverage company, the transformative power of community support, and his vision for expanding his wellness initiatives nationally. The episode concludes with James offering advice for aspiring community builders and details on how to get involved with Yerbana.

00:00 Introduction and Podcast Launch

03:25 Charlotte's Travel and Reflections

11:21 About the US Chamber of Connection

16:34 Interview with James Tan: Early Life and Wellness Journey

26:02 Starting Yurana: The Yerba Mate Business

28:41 Birth and Growth of Yoga in the Park

35:40 Financial Struggles and Sustainability Challenges

40:33 Vision for Accessible Wellness and National Expansion

46:45 Community Building Strategies and Advice

51:02 Closing Reflections and Next Episode Preview

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How We Connected explores the conversations that power communities across the United States. Aaron Hurst and Charlotte Massey share what they’re building at the Chamber of Connection and speak with leaders whose work strengthens local connection. Episodes offer human stories, practical insights, and ideas you can use in your own community.

Aaron Hurst, Co-Founder of the US Chamber of Connection, is a longtime entrepreneur focused on purpose and community. He founded Imperative and the Taproot Foundation and wrote The Purpose Economy.

Charlotte Massey, Co-Founder of the US Chamber of Connection, leads community programs nationally. A Forbes 30 Under 30 honoree and former organizer and founder, she works at the intersection of civic life and entrepreneurship.

Connect with Us

www.chamberofconnection.org

Yerbana

www.yerbana.com

Hosted on Acast. See acast.com/privacy for more information.

How We Connected brings listeners inside the conversations that power communities right across the United States. Every week, hosts Aaron Hurst and Charlotte Massey share what they’re building at the US Chamber of Connection and the moments of connection showing up in their own lives. They then talk with a community leader from somewhere in the country about the relationships, collaboration, and human stories behind meaningful change. Join us every week for reflections and practical advice on the ideas you can carry forward into your own communities.

Aaron Hurst

Aaron Hurst is the Co-Founder and CEO of the US Chamber of Connection and a long-time entrepreneur focused on purpose, community, and the future of work. He previously founded Imperative and the Taproot Foundation, and authored The Purpose Economy. At the Chamber, he leads national efforts to strengthen community through connection. Aaron co-hosts How We Connected, bringing thoughtful insight and personal stories to each episode.

Charlotte Massey

Charlotte Massey is the Co-Founder and Executive Director of the US Chamber of Connection, where she builds programs and partnerships that help communities thrive through stronger relationships. With a background in community development and network building, she focuses on practical ways people work better together. As co-host of How We Connected, Charlotte brings clarity, curiosity, and a grounded perspective to every conversation.

Contact Us

US Chamber of Connection

Hosted on Acast. See acast.com/privacy for more information.