This week on She Shoots, She Tours! - The Deep Dive, Cath Hurley tackles the WSL’s new Sunday tradition: the 12 pm kickoff — and Sky Sports’ Multiview era that’s turned brunch time into broadcast prime time. Why are so many matches stacked at noon, and who’s really winning from it? Cath unpacks the business logic behind Sky’s huge rights deal, the financial boom powering women’s football forward, and the quieter trade-offs that come with scheduling the league like a TV product.

From player routines and performance science, to matchday atmosphere, to the puzzling gap between packed stadiums and shrinking TV audiences, this episode looks past the hot takes and into the real impact. And there’s one cost that doesn’t show up on broadcast graphs: what noon Sundays mean for grassroots girls’ football and the next generation of fans. Honest, balanced, and a little bit tired after travelling for a 12pm kick off from Liverpool to London - let’s deep dive.