Host Frank Farrell of Custom Video Productions chats with marketing strategist Melissa Hindle of Hindle Consulting about the crucial, yet often overlooked, role of strategic planning for small to mid-sized businesses.

In this candid conversation, Frank shares his own past as a "fly-by-the-seat-of-your-pants" entrepreneur, while Melissa explains how her 20+ years of marketing experience—and an unexpected background in anthropology—fuels her mission to bring high-quality, structured planning to local businesses. They dive into why a great website is more important than a fancy video, how to stop "shooting darts at a wall," the rapid changes brought by AI in marketing, and the power of discipline and foundational documents.

Dive into an engaging conversation in this episode as Frank sits down with Chris, the insightful former owner of Grey Sky Production, for an exclusive interview filled with valuable industry perspectives and fascinating behind-the-scenes stories.

Frank Farrell had the rare opportunity to get Brian Wcislo back into the studio all the way from Costa Rica to talk about his journey from college to Custom Video Productions Employee to now working along side Frank on videos for clients such as Starbucks.

Frank Farrell continues interviewing Marie Hoffman of Marie Hoffman Voice Overs. Marie brings skill and confidence to every project. Her voiceover experience includes commercials, audiobooks, eLearning, telephony, and explainer videos. Marie takes you through her journey to become a professional voiceover artist.

Vincenzo Ruggieri discusses his journey in videography from Luxembourg to Alaska, as well as the projects he has planned in the future.

Vincenzo Ruggieri discusses his journey in videography from Luxembourg to Alaska, as well as the projects he has planned in the future.