It’s probably one of the most confusing terms in marketing right now? What is content strategy? What does that get me? What are all the different functions, disciplines and skills involved with content strategy?

What is someone talking about when they talk about content? What does that word mean, especially from a marketing perspective?

Everyone thinks they know the difference between good content and content that’s just “meh.” But do you? Do you have the real world trial and error experience in entertainment and journalism to know how to put on a good show? Even if you don’t, it’s still possible to know what to look for when content is brought to you for approval.

Guess what. If you build it, they won’t necessarily come. It’s not enough to make great content. It will be worth absolutely nothing if the audience you made it for never sees it. You can’t make anyone watch or read your stuff, but find out how to put yourself in the best for people to want to get it.