『417 Japan Presentations Mastery Training Session For The British Chamber Japan』のカバーアート

417 Japan Presentations Mastery Training Session For The British Chamber Japan

417 Japan Presentations Mastery Training Session For The British Chamber Japan

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Being able to present well is no longer a nice-to-have business skill. If you cannot persuade people, sell an idea and get others to support your recommendations, you will always be working for people who can. That sounds harsh, but business leadership depends heavily on persuasion. Technical expertise might get you noticed, but the ability to communicate ideas convincingly is what helps people progress into senior leadership. The good news is that presentation skill is trainable. I know because my first public speech in Japan was eight minutes of hell. Why Are Presentation Skills So Important For Business Leaders? Business leaders need presentation skills because expertise has little value if they cannot persuade other people to support their ideas and take action. You might be an outstanding lawyer, accountant, engineer, salesperson or executive. However, as you move higher in an organisation, success increasingly depends on getting other people to understand and support what you are proposing. A Dale Carnegie survey of senior executives found that large numbers of business presentations were considered boring or sleep-inducing, while only a tiny percentage were considered stimulating. That creates opportunity. Becoming one of the world's best accountants is extremely difficult. Becoming dramatically better than the average business presenter is much more achievable because the general standard is surprisingly low. Today's environment makes the challenge greater. Audiences are living in an age of distraction. Mobile phones, social media and short-form video compete constantly for their attention. They are also more sceptical. Assertions without evidence are increasingly questioned. Do now: Treat presentation capability as a leadership competency rather than a speaking skill. Your job is not merely to transmit information. Your job is to influence decisions. How Can You Overcome Nervousness When Giving A Presentation? Presentation nerves are normal, but preparation, breathing, positive self-talk and rehearsal can stop nervousness controlling your performance. In 1981, I gave my first public speech in Tokyo in Japanese. I had carefully written everything out with my Japanese tutor. The speech was supposed to last 25 minutes. I completed it in eight. I stared at the paper, barely looked at anyone and read at tremendous speed because my heart was pounding. The bigger mistake was what happened afterwards. I didn't get presentation training. Many professionals do exactly the same thing. They struggle with presentations for years instead of fixing the problem. Physical nerves are partly an adrenaline response. Slow, deep breathing from the diaphragm helps. Walking around energetically before speaking can also burn off some nervous energy. Psychology matters too. Tell yourself, "I can do this." Most importantly, rehearse. Do now: Don't wait until presentation skill becomes critical to your career. Get trained and rehearse before the audience arrives. How Should You Start A Business Presentation? Start with an opening hook that immediately earns the audience's attention rather than beginning with thanks, apologies or administrative information. You probably have only a few seconds before today's distracted audience decides whether you are worth listening to. Yet speakers routinely begin: "Thank you very much for inviting me here today." That may be polite, but it isn't interesting. Use a hook first. Then thank the organisers. And never begin by apologising. "My English isn't very good." "I've been incredibly busy." "I didn't have enough time to prepare." "I'm not feeling very well today." Nobody cares. The audience expects you to turn up and do a professional job. Before presenting, ask several basic questions. Who is in the audience? What are they interested in? What is the purpose of this presentation? Am I informing them, persuading them or trying to get them to take action? Also decide how many ideas you can realistically cover. I learned this preparing a TED Talk. I initially had seven sections but, once I rehearsed the 13-minute talk, realised one entire section had to disappear. Do now: Design your opening before designing the rest of the presentation. Capture attention first and then navigate the audience towards your message. How Do You Persuade An Audience To Take Action? A powerful way to persuade people is to give them the evidence and context first, then recommend one clear action and finish with one major benefit. At Dale Carnegie we call this the Magic Formula. The structure is simple: Explain the incident, experience or evidence that led you to your conclusion.Recommend one specific action.Explain the single most important benefit of taking that action. This is almost the opposite of how many executives communicate. Businesspeople are taught to begin written reports with an executive summary. That works well on paper. But speaking is different. If you immediately say, "I think we should do...
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