"Always throw spilled salt over your left shoulder. Keep rosemary by your garden gate. Add pepper to your mashed potatoes. Plant roses and lavender, for luck. Fall in love whenever you can."

- Alice Hoffman, Practical Magic

Aysha Hansen is an independent Australian perfumer with an uncompromising focus on exceptional quality, detail and sensorial elegance. Born in Geelong and raised in the coastal town of Torquay, Aysha's approach to perfumery is largely inspired by memories, daydreams and adventures. As an artisan perfumer, she draws on her passion for nature, history and travel to create fragrances that transport the wearer through evocative storytelling. Aysha conducts custom perfume workshops from her studio in Geelong, and has launched her eponymous luxury perfume collection in July of 2025.

This episode welcomes back perfumer Aysha to reflect on a breakthrough year, including a finalist nomination at the Institute of Art and Olfaction's Golden Pears, an unforgettable trip to Athens, and the craft of turning memory into scent. The conversation explores community in perfumery, the restorative power of Aysha's workshops, and a book pairing with Alice Hoffman's Practical Magic that helps frame Aysha's first three fragrances: Golden Thread, Ghost Lover and Ambrosia.

Fragrances mentioned:

Golden Thread

Ghost Lover

Ambrosia

Book discussed:

Practical Magic - Alice Hoffman

Find Aysha at:

Instagram:

@ayshahansenfinefragrance

Website:

www.ayshahansen.com

Theme music for the show was created by Raul Sanchez I Jorge. Check out his solo work on Wild Animal Records

Australian listeners — the Geelong Fragrance Fair is on from 11–13 September 2026, and tickets are on sale now. It's a great opportunity for the Australian fragrance community to get together — come and see me pair books with Lore Perfumery live on the Saturday!

Tickets & info: geelongfragrancefair.com.au

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