Most wineries aren’t short of marketing ideas. The harder part is knowing which ones actually deserve your attention.

Should you be investing in Meta Ads? Email marketing? Your wine club? Cellar door bookings? Content? Customer retention?

The answer depends on where the real opportunities — and problems — are within your DTC customer journey.

In this episode of the Beverage Business Hub Podcast, I’m sharing real examples from wineries we’ve worked with around the world to explore how to decide what your winery should actually prioritise in marketing.

We look at a cellar door campaign that generated around 70 bookings, another winery that stopped a campaign after spending $100 without a single booking, and a wine club that appeared to be growing — until the data showed members were leaving at almost exactly the same rate they were joining.

We also explore why more customer acquisition isn’t always the answer, how to identify where customers are getting stuck, and why sustainable DTC growth is often the result of making a series of better decisions rather than finding one brilliant marketing tactic.

If you’re wondering where your next marketing dollar — or your team’s next 10 hours — should go, this episode will give you four questions to help you decide:

1. Where are our customers actually coming from?
2. Where are we losing them?
3. What is already working?
4. What are we assuming?

Because instead of asking, “What else should we be doing?”, the more useful question might be:

“What problem should we solve next?”

🍷 Vinum Vita DTC Growth Audit

If you know your winery’s DTC business could be performing better but you’re not sure where to start, the Vinum Vita DTC Growth Audit helps identify what’s working, where customers are dropping off, and which opportunities deserve your attention next.

Visit www.vinum-vita.com and click Growth Audit to learn more.