"Sprinkle some AI on it is not an AI strategy."
Anne Cantera on why most AI projects fail before they start.

Anne Cantera is an AI consultant and conversation designer who left enterprise to start Elementyl Intelligence, a consultancy built for underserved, minority owned, female owned, veteran owned, and disability owned businesses. Her work sits at the intersection of omnimodal design, conversational AI, and what she calls trust design.

In this conversation she unpacks emotional debt and context debt, why "set it and forget it" is the most expensive assumption in AI right now, the gap between a skilled AI operator and a slop generator, and why governance belongs on day one instead of after the incident.

WHAT WE COVER

• Why bolting AI onto an existing offering keeps failing at the enterprise level
• Emotional debt: how one bad interaction erases two years of good ones
• The interview technique Anne uses to make AI extract her thinking instead of replace it
• The one dollar truck, and who is on the hook when a chatbot goes off the rails
• Designing the right interface for the moment: voice, chat, or neither

BROUGHT TO YOU BY ZAPTIME
Anne says the real wins are in repetitive, low risk work, and that if you watch the seconds and the minutes, the hours take care of themselves. That is the whole idea behind Zaptime, AI time and workforce management that gives those hours back to your team.
https://zaptime.ai

🔗 LINKS
https://linktr.ee/buildwithmm

#AIStrategy #ConversationalAI #AIAgents #SmallBusinessAI #TrustDesign