Queenstown has long been associated with jet boats, ski fields and postcard-perfect mountains.

But if veteran entrepreneur and online travel heavyweight Roger Sharp has his way, the resort town’s next big export won’t be adrenaline, it will be software.

Sharp, who has spent decades at the cutting edge of online travel with companies like Webjet, Lastminute.com.au and WebBeds, is on a mission to diversify Queenstown’s tourism‑heavy economy by turning it into the southern hemisphere’s go‑to hub for travel technology.

His vehicle for doing that is Technology Queenstown, which has a 20‑year plan to grow a billion‑dollar tech economy in the region, lifting tech from 1.5% of local GDP to as high as 15–20%.

Travel tech conference as a catalyst

In the latest episode of The Business of Tech, Sharp makes the case for why a town built on tourism must now become equally famous for tech. Next week’s Web in Travel (WiT) conference, which Sharp secured the rights to host, will see a who’s who of travel innovation descend on the lakeside town, including senior leaders from airlines, hotel tech, payment platforms, online travel agencies and B2B marketplaces.

For Sharp, hosting them is about giving Queenstown critical mass and visibility as a testbed for new travel technologies. He tells me how he’s been building the scaffolding needed for a true cluster, convincing Queenstown Resort College to teach data and machine learning, coaxing the University of Otago to establish a digital tech campus, as well as recruiting a roster of long‑term corporate backers from Accenture to Genesis Energy and One NZ.

Learning from tourism towns

He’s borrowed lessons from North American mountain towns like Bend and Boulder, which successfully layered high‑value tech jobs on top of lifestyle economies.

But this isn’t a Silicon Valley clone play. Sharp is well aware of the risks of creating “a two‑class society” where tech workers thrive while hospitality workers are squeezed out of housing. His vision is growth with guardrails: higher‑paid, lower‑footprint jobs that ease pressure on roads, emissions and infrastructure, and give local kids a reason to stay rather than leave for Sydney or London.

Listen to the full episode, streaming on iHeartRadio, Apple, Spotify, or wherever you get your podcasts.

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