The NHL just dropped its Stanley Awards for business and marketing brilliance, and seven teams walked away with trophies for turning hockey into a global spectacle. Anaheim Ducks dominated with two wins — one for their viral “Mask On” campaign that turned ticket sales into a fan frenzy, and another for game-day presentation that brought the show to the ice. Ottawa Senators earned kudos for their “When Rivalry Becomes Unity” campaign, blending local pride with their hit show Heated Rivalry. Tampa Bay Lightning took home Social Media Club of the Year, proving they’re masters of online engagement. Winnipeg Jets stunned with their Slurpee Canada stunt — “Apologetically Winnipeg: A Slurpee Story.” San Jose Sharks boosted ticket sales with “Holiday Fees On Us,” while Toronto Maple Leafs were crowned for Strategy, Analytics and Innovation — thanks to their “Fan Access” program. And Buffalo Sabres? They made waves (literally) with their “Beer Sabre Sword” venue initiative — a playoff moment fans won’t forget. This is hockey off the ice, and it’s bigger than ever.

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