The Go-to-Market Slide

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

The Go-to-Market slide is important for seed-stage companies pitching for funding.

It shows how the startup will enter the market.

Consider setting up an initial target market.

List the top twenty customers who will buy your product and gather them into a group called the beachhead market.

This shows a focused strategy with a predetermined list of companies to pursue.

Show how these companies are a great fit for your product.

Then mention that you have already talked with all of them and they are interested in buying.

Next, show how these companies will lead to more and bigger companies in the market.

Avoid the percent of market approach in which 1% of a billion-dollar market is a big number.

This fails with investors as it doesn't indicate what customers you are going to pursue.

It demonstrates a lack of understanding of the market.

Focus on identifying the customers and their segment and show how you have already sold to them.

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let's go startup something today.

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