Virginia Tech’s Big Investment in James Franklin
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Virginia Tech’s Big Investment in James Franklin
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Virginia Tech is betting big on James Franklin, pouring $229 million into athletics and giving him an $8.2M salary plus a $192K office upgrade—just the start of a bold “invest to win” era. Gone are the days of “do more with less”; now, private jets, flexible budgets, and NIL fundraising goals of $30M/year are fueling a full-court press to rebuild from the bottom of the ACC. Franklin’s already committed $18.5M to staff and $3M to recruiting, even bringing in Brent Pry to help navigate the transition. The Hokies are no longer playing catch-up—they’re launching a championship-level overhaul, and the nation is watching to see if this gamble pays off.
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