At the 2021 Bassmaster Classic in Ft Worth, I was invited to a G Loomis event where I had the chance to sit down with Elite pro Jeff "Gussy" Gufstafson, who was fishing the biggest event in fishing but still took the time to talk.

We talked about how to keep your game face and avoid the distractions of the hype of the Classic and how to take advantage of the event from a business standpoint.

Gussy says he's "a regular guy" but I have to disagree with that....he's an extraordinary guy. The audio is not great on this episode but the content is!

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If you're starting out, don't forget how important it is to build you brand. I can help you get started.

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