Episode 7 - Your Business Isn't Worth What You Think
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In this episode of From Burnout to Bought Out, Jon and Ryan break down the truth about business valuation and why most owners are wildly off when estimating what their company is worth.
From emotional attachment and inflated revenue expectations to the real factors buyers actually care about, this episode dives deep into what makes a business truly sellable and how to increase your valuation before an exit.
Learn how buyers calculate value, what impacts your multiple, and the steps owners should take years before selling to build a business that runs without them.
00:00 Intro
02:31 Why owners overvalue their business
08:55 How buyers actually determine value
11:31 The 8 factors that impact valuation
14:46 Reducing owner dependence
16:11 Clean financials & leadership teams
17:50 Growth trajectory explained
20:20 The 3-year exit preparation plan
24:12 What buyers really look for
27:40 Why exit planning matters even if you never sell
29:49 First steps to understanding your valuation
If your business depends on you for everything, you don’t own a company; you own a job with overhead.
Episode 7 is now live on Spotify and YouTube!