When you think about podcasting success, your mind probably goes straight to downloads, sponsors, and revenue.

And yes… those things matter.

But they're only a fraction of the return a podcast can actually generate.

In this solo episode, I'm making the case for something that sounds deeply unsexy on paper… but might be the very thing that keeps you in the game long enough to see real results:

ROI.

Not just in dollars, but in relationships, opportunities, audience connection, and the kind of momentum that compounds over time.

I get into:

• How most podcasters are measuring the wrong things

• How to define ROI in a way that actually sustains your show

• The role of KPIs (yes, I said it) in keeping you consistent

• Why a single, clear CTA can change everything

• And how to design your podcast to give something back… not just take from you

If you've ever wondered whether your podcast is "worth it"… this is the episode where we actually answer that question.

Talking the Talk is a podcast about podcasting in which podcasting veteran Courtney Reimer cuts through all of the noise confronting new and seasoned podcasters who want to leverage this powerful medium in service to their mission and business. If you'd like to work with Courtney and Sounds Great on your podcast hopes and dreams, visit SoundsGreatStrategy.com

Courtney Reimer is a seasoned (read: old AF) media strategy and creative development expert and founder of Sounds Great Creative Podcast Strategy, where she empowers entrepreneurs & mission-driven creators in converting ideas into shows that drive business, visibility, revenue, and authority.

She earned her editorial chops at Spotify (EP'ing Meghan Markle's Archetypes), Audible (launched and EP'd flagship editorial show, Audicted), and MTV Radio (ask her about her Ryan Gosling encounter), as well at the Columbia University Graduate School of Journalism and the University of Washington School of Communications.

She's also the mom of two adolescent girls + one adolescent ugly-cute dog and wife to a fellow audio + digital media industry veteran who has authored two novels and can fix anything that's broken (except Courtney's time blindness).

Connect with Courtney...

on LinkedIn: LinkedIn.com/CourtneyReimer

on Instagram: @soundsgreatpodcasts

⚡☕ This podcast runs on curiosity, crunch time, and caffeine. If you have enjoyed it, by all means Buy Me a Coffee! I'll return the favor by continuing to create engaging, enriching episodes for you to slurp down like I do my morning java... ☕ ⚡