You know you should be posting content. You might even have ideas. But the moment you actually sit down to create something, an hour disappears and you have nothing to show for it.

Sound familiar?

However, that's not a content problem. It's a clarity problem.

In this episode, I'm breaking down exactly why local business owners get stuck in the content spiral and giving you a simple, repeatable framework to get unstuck for good.

What we cover:

• Why content marketing feels so performative (and how to ditch that mindset for good)
• The real job of your content (it's not what you think)
• The only three things every piece of content needs to do: educate, reassure, or remind
• Why one post should have one job (not five)
• How to stop chasing perfection and start building momentum
• Three questions to ask yourself every time you sit down to create content

The framework in a nutshell:

Every piece of content you put out into the world should do one of three things:

1. Educate: help someone understand something they didn't know before
2. Reassure: lower the fear or doubt standing between your ideal client and a yes
3. Remind: stay top of mind so people don't forget you exist

That's it. Pick one. One post, one job.

Three questions to keep in your back pocket:

• What am I helping someone understand right now?
• What fear or doubt am I reducing?
• Am I just staying visible so people don't forget I exist?

If you're still feeling stuck on what your content should actually say, I'd love to help. Book a free copy call with me at lindsaysmithcreative.ca — we'll figure it out together.

This episode was mixed and edited by Cardinal Studio.