『Brand Strategy For Female Founders | Think Brand. Talk Brand.』のカバーアート

Brand Strategy For Female Founders | Think Brand. Talk Brand.

Brand Strategy For Female Founders | Think Brand. Talk Brand.

著者： Shivani Pandey
無料で聴く

今ならプレミアムプランが3カ月 月額99円

2026年5月12日まで。4か月目以降は月額1,500円で自動更新します。

概要

If you're a female founder who has built something real but still feels like your brand isn't doing justice to the work you do — you're in the right place.


I'm Shivani Pandey, Brand Strategist and founder of Think Brand Forward, with 20+ years in brand marketing. I've worked with female founders, women entrepreneurs, and women-owned businesses at every stage — and the same problem shows up every single time: the brand on the outside doesn't match the business on the inside.


This show exists to change that. Brand Strategy for Female Founders | Think Brand. Talk Brand. is a podcast about the strategic side of building a brand — not just the pretty side. Every episode covers brand strategy, brand positioning, brand identity, and brand voice in a way that's built for how women build businesses: with intention, with story, and with a lot at stake.


Whether you're figuring out how to build a brand from scratch, sharpening your business branding, strengthening your personal branding, or rethinking your marketing strategy — this show gives you the frameworks, the language, and the strategic clarity to stop guessing and start leading.


If you're a founder, entrepreneur, or business owner serious about building a brand that gets you seen, gets you taken seriously, and gets you clients — this is your show.


For more information on Brand Strategy services , go to www.thinkbrandforward.com To stay connected and for any question , follow on @thinkbrandforward.

© 2026 Brand Strategy For Female Founders | Think Brand. Talk Brand.
エピソード
  • EP 22 | You Don't Need More Content. You Need a Brand Story Map ! Here's How to Get One in 90 Minutes

    EP 22 | You Don't Need More Content. You Need a Brand Story Map ! Here's How to Get One in 90 Minutes
    2026/04/28

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    Three weeks in, and if you've been listening to this series — the brand story architecture breakdowns, the Stanley audit, the structural fails of Allbirds and Juicero — something's probably been itching.

    A quiet voice asking: what IS my brand story? Is mine broken? This is the episode where brand strategist Shivani Pandey stops pointing at other brands and points at yours. She breaks down the exact pattern she's seen derail brilliant female founders for 15 years — and introduces Your Brand's Storyboard: a 90-minute 1:1 intensive where you walk away with your complete brand story architecture and a 5-Day Content Starter Pack built directly from it.

    In This Episode You'll Learn:

    • The pattern Shivani sees in brilliant female founders who are showing up consistently but not converting
    • Why the problem is almost never the copy — and what it actually is
    • What changes when you have a brand story map (and what becomes easier)
    • Exactly what Your Brand's Storyboard builds: Villain, Hero Profile, Transformation Arc, and Story Spine
    • What the 5-Day Content Starter Pack is and why it comes with every session
    • Who the Storyboard is for — and who it's NOT

    The Offer: Your Brand's Storyboard — $499

    • 90-minute 1:1 brand story intensive with Shivani
    • Pre-session framework to come prepared
    • Live build of your: Brand Villain / Hero Profile / Transformation Arc / Story Spine
    • 5-Day Content Starter Pack built from your brand story architecture
    • Book at: https://www.thinkbrandforward.com/story-board


    Support the show

    Connect With Shivani:

    • Instagram: https://www.instagram.com/thinkbrandforward/
    • Website: www.thinkbrandforward.com
    • LinkedIn : https://www.linkedin.com/in/shivanipandey2506/
    • Book your "Story That Sells" (Let's Fix : Why aren't they buying?) : https://www.thinkbrandforward.com/story-board
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    10 分
  • EP 21 | What Stanley's Brand Story Gets Right That Most Female Founders Get Wrong

    EP 21 | What Stanley's Brand Story Gets Right That Most Female Founders Get Wrong
    2026/04/21

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    Stanley went from $70 million to $750 million in revenue — not by changing their product, but by completely rebuilding their brand story around a different hero.

    In this episode, brand strategist Shivani Pandey does a live brand audit of the Stanley Quencher phenomenon, breaking down the exact brand story architecture that turned a cup that was almost discontinued into one of the most powerful brand pivots of the decade.

    If you're a female founder wondering why your brand isn't gaining traction, this episode will show you what great brand storytelling looks like — and the four-question framework you can use to audit your own brand today.

    Key Takeaways:

    • Stanley went from $70M to $750M by following the story their customers were already telling
    • A story built for the wrong hero is still a broken brand
    • Your DMs and testimonials are your brand story in raw form — mine them
    • Consistency across every touchpoint is what makes a story stick
    • When brand decisions and brand story align, you never have to perform it — you just act

    Brands & People Mentioned:

    • Stanley (stanley1913.com)
    • The Buy Guide — the women's blog that first amplified the Quencher
    • Target (Stanley x Target partnership)
    • Starbucks (Stanley x Starbucks collaboration)

    BOOK YOUR STORYBOARD SESSION.

    Support the show

    Connect With Shivani:

    • Instagram: https://www.instagram.com/thinkbrandforward/
    • Website: www.thinkbrandforward.com
    • LinkedIn : https://www.linkedin.com/in/shivanipandey2506/
    • Book your "Story That Sells" (Let's Fix : Why aren't they buying?) : https://www.thinkbrandforward.com/story-board
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    16 分
  • EP 20 | Why Your Brand Messaging Isn't Converting - And It Has Nothing To Do With Your Copy!

    EP 20 | Why Your Brand Messaging Isn't Converting - And It Has Nothing To Do With Your Copy!
    2026/04/14

    Send us Fan Mail

    If you've rewritten your about page, hired a copywriter, or taken every messaging course — and your brand still isn't converting — this episode is your wake-up call. Brand strategist Shivani Pandey breaks down the real reason your brand messaging isn't landing: it's not the words, it's the structure underneath them. Through three real-world brand failures — Allbirds, Juicero, and Peloton — she reveals the brand story arc that turns messaging from noise into a movement. This is brand strategy for female founders who are done tweaking copy and ready to fix the foundation.

    In This Episode You'll Learn:

    • Why fixing your copy without fixing your story structure is like putting great lighting in a house with no foundation
    • The three structural mistakes that cause brand messaging to fail — illustrated through Allbirds, Juicero, and Peloton
    • What a "brand villain" is and why your brand desperately needs one
    • Why your customer — not your offer — must always be the hero of your brand story
    • The four questions every buyer is unconsciously asking before they decide to trust you
    • What brand story architecture is and why you need to map it before you write a single word of copy

    Brands Mentioned:

    • Allbirds (allbirds.com)
    • Juicero (shut down 2017)
    • Peloton (onepeloton.com)

    Connect With Shivani:

    • Instagram: [https://www.instagram.com/thinkbrandforward/]
    • Website: [www.thinkbrandforward.com]
    • Waitlist for the Storyboard Intensive: [coming soon]

    Support the show

    Connect With Shivani:

    • Instagram: https://www.instagram.com/thinkbrandforward/
    • Website: www.thinkbrandforward.com
    • LinkedIn : https://www.linkedin.com/in/shivanipandey2506/
    • Book your "Story That Sells" (Let's Fix : Why aren't they buying?) : https://www.thinkbrandforward.com/story-board
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    14 分
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