WHY MOST CREATIVES AND SMALL BUSINESSES STRUGGLE TO TELL THEIR STORY
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WHY MOST CREATIVES AND SMALL BUSINESSES STRUGGLE TO TELL THEIR STORY
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概要
Why is it so hard to explain what you do ... especially when you care so much about it?
In this first episode of The Story Coach, Karen Anderson explores one of the most common challenges faced by creatives and small business owners ... struggling to clearly tell your story.
It’s easy to assume the problem is your marketing, your content, or your visibility but more often than not, the real issue is something much simpler, a lack of clarity around what you do, why you do it, who it’s for and why it matters.
In this episode, Karen shares ...
• why storytelling feels so difficult when you’re close to your work
• the common misconceptions that hold people back
• why your story doesn’t need to be complicated or impressive
• a simple way to start finding clarity
If you’ve ever felt unsure how to talk about your business, or like your message just isn’t quite landing, this episode will help you take a step back and see things more clearly.