『New Coke Marketing Failure - 200,000 Sips and Still Wrong: The Data Trap That Fooled a Giant』のカバーアート

New Coke Marketing Failure - 200,000 Sips and Still Wrong: The Data Trap That Fooled a Giant

New Coke Marketing Failure - 200,000 Sips and Still Wrong: The Data Trap That Fooled a Giant

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概要

 Alexandra Reeves examines Coca-Cola's 1985 New Coke disaster, where nearly 200,000 taste tests overwhelmingly favored a sweeter formula—yet the launch failed spectacularly after 79 days. The episode explores how rigorous data can answer the wrong question, the gap between measurable preference and meaningful attachment, and why focus groups warning of emotional backlash were ignored in favor of quantifiable results.

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This content was created in partnership and with the help of Artificial Intelligence AI
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