Film festivals are now more important than ever, especially for the next generation. Younger audiences want a sense of community that goes beyond a film and festivals are often the first place that anyone hears about an independent film. It’s about finding your audience, and the international hubs have gained a lasting advantage.

President & CEO David Magdael (David Magdael & Associates) , Founder Ella Mische (Croatia International Film Festival ) and Producer Valerie Steinberg discuss how for the modern filmmaker, the strategy must begin at the point of conception.

Producers are now encouraging creators to think about their global platform before the first frame is shot.

It is no longer enough to make a great movie; you must understand where people are watching content and who, in the furthest corners of the globe, is waiting to join your community.

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The views expressed are those of the speakers and does not reflect the views of JPMorgan Chase and does not convey endorsing any companies,
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