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If you feel like you’re flat out in your building business but the profit still doesn’t match the effort, this episode is for you.

In Episode 489, Matt sits down with Greg Wilkes from Develop Coaching to unpack what actually separates a $1M builder from a $10M builder and the shift from being the best tradie on site to becoming the business leader who builds a team, installs simple systems, protects margins, and creates a pipeline that doesn’t rely on you doing everything.

🎥 Watch the video version of this podcast at: @TheSiteShed

Key Chapters:
00:00 - Mindset Shift: Tradesperson to Entrepreneur

00:44 - Meet Greg Wilkes: Construction Industry Expert

01:10 - Scaling from $1 Million to $10 Million

04:47 - The Pitfall of High Net Profit (and Not Investing)

08:04 - Healthy Net Profit Margins for Builders

10:00 - The Myth of Staying on the Tools

16:43 - The Importance of Org Charts and Future Hiring

17:54 - Strategy for First Hires: Start Low with Admin/VA

24:17 - First Big Hire: The Site Supervisor

25:10 - The Business Owner's Focus: Marketing and Sales

27:19 - The Challenge of Systemizing and AI's Impact

33:46 - Systemizing for Leverage: Focus on Repeatable Tasks

38:54 - The Importance of Knowing Your Numbers

42:15 - Simplifying Financial Numbers for Builders

46:10 - Mapping Out a Plan for Growth: Job Value Over Volume

48:40 - How to Contact Greg Wilkes (Develop Coaching)

🎙️ About Our Guest: Greg Wilkes
Greg Wilkes is a trade business coach at Develop Coaching, helping builders and tradies scale from being on the tools to running a profitable, systemised business.

CONNECT WITH GREG WILKES
Website: https://developcoaching.co.uk/
Facebook: https://www.facebook.com/greg.wilkes.coach
Instagram: https://www.instagram.com/greg.wilkes.coach/
LinkedIn: https://www.linkedin.com/in/greg-wilkes/
YouTube: https://www.youtube.com/@DevelopCoaching

Links mentioned:
Develop Coaching (Australia): https://developcoaching.com.au/
Develop Coaching (UK): https://developcoaching.co.uk/
Free book download: Building Your Future: https://developcoaching.com.au/download-building-your-future/

CONNECT WITH THE TRADIE WEB GUYS!
Website: https://www.tradiewebguys.com.au/
YouTube: https://www.youtube.com/@TradieWebGuysOfficial?sub_confirmation=1
Facebook: https://www.facebook.com/TradieWebGuysOfficial
Instagram: https://www.instagram.com/tradiewebguys/
LinkedIn: https://au.linkedin.com/company/tradie-web-guys
Matt’s LinkedIn: https://www.linkedin.com/in/iamthemattj/

Your Next Step:

Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.

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