Endurance fundraising is about more than race entries and revenue goals. At its best, it’s a relationship-driven experience that connects people to purpose in lasting ways. When organizations move beyond transactional touchpoints and invest in the full journey, fundraisers don’t just participate, they stay, grow and advocate.

In this episode, Marcie Maxwell talks with Kelly Lamb, Director of Development at the Christopher & Dana Reeve Foundation. As the leader of Team Reeve, Kelly shares how her team approaches every runner as a long-term partner, not just a participant.

Kelly walks through how relationships begin at the application stage, where listening for motivation and potential sets the tone for everything that follows. She shares how personalized coaching helps fundraisers see beyond minimums and step into what’s possible. From building connections across a dispersed team to creating moments that inspire runners to return year after year, Kelly offers a thoughtful approach to growing both impact and community.

Together, we’ll explore:

• ​Treating peer-to-peer fundraisers like major donors from recruitment through stewardship
• Coaching strategies that unlock confidence and increase fundraising potential
• Creating connection and community that keeps runners engaged beyond the finish line

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Mentioned Links

• Christopher & Dana Reeve Foundation Events

Stay Connected on LinkedIn

• Connect with Kelly
• Connect with Marcie
• Connect with the Peer-to-Peer Professional Forum

• (00:00) - Welcome to The P2P Soap Box
• (01:06) - Introducing Kelly Lamb & the Christopher and Dana Reeve Foundation
• (04:02) - The Major Donor Mindset
• (19:12) - Feeding the Joy... not the Stress
• (22:02) - Bibs Across the Country!
• (27:37) - Retention
• (32:24) - Get Involved