In this special episode, Jermaine sits down with Oliver Schusser, Apple’s Vice President of Apple Music and Beats, to celebrate over a decade of Apple Music and its impact on the global music industry.

From launching iTunes internationally during one of the most disruptive periods in music history, to shaping Apple Music into a platform built for artists and fans, Oliver shares a rare behind-the-scenes look at how Apple has continuously redefined the way we experience music.

The conversation explores the philosophy that sets Apple Music apart: a commitment to human curation, cultural connection, and putting artists at the centre of every decision. Oliver reflects on the importance of making technology feel simple, the intention behind Apple Music Radio, and why Apple has always prioritised quality over quantity.

Jermaine also dives into the future of sound, unpacking innovations like Spatial Audio and Lossless Audio, and how Apple is creating more immersive, emotional listening experiences than ever before.

The episode takes a personal turn as Jermaine shares how Apple Music Radio inspired his own journey into broadcasting. A full-circle moment that highlights the real-world impact of the platform.

Plus, Oliver gives insight into the exciting new collaboration between Beats and Nike, and how both brands continue to shape culture at the intersection of music, sport and technology.

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